Search engine marketing specialist rolethis is a full-time off-site role for a specialist who will manage paid search campaigns, conduct keyword research, analyze web analytics, and execute digital marketing strategies.the specialist will optimize campaign performance, monitor key performance metrics, provide detailed reports, and contribute to the overall marketing goals of the company.expertise in marketing and digital marketing strategies is required.a proven track record in managing accounts with significant spend in competitive industries is essential.demonstrated experience in conducting keyword research and managing paid search campaigns is necessary.strong knowledge and practical experience with web analytics tools are required.excellent analytical, critical thinking, and problem-solving skills are essential for this role.ability to work collaboratively with cross-functional teams is necessary.bachelor's degree in marketing, business, or a related field is preferred.google ads and analytics certifications are required.key responsibilities:optimize campaign performancemonitor key performance metricsprovide detailed reportscontribute to overall marketing goals