Marketing director
monterrey, n.l. | full-time
role purpose
we are looking for a marketing director to lead and elevate our company's marketing and
communications strategy. This role reports directly to the owner/ceo and will play a pivotal
part in positioning our brand, driving business growth, and connecting strategic goals with
impactful marketing initiatives.
key responsibilities
● strategic marketing leadership: design and execute short and long-term
marketing plans aligned with business vision.
● brand positioning & reputation: strengthen the company's brand identity and
presence in the industry.
● communication & pr: build relationships with media, opinion leaders, and key
stakeholders.
● digital & performance marketing: oversee seo, sem, social ads, crm, and lead
generation campaigns.
● agency & partner management: coordinate external agencies, ensuring maximum
value without operational dependency.
● team leadership: lead and develop the internal marketing team, mentoring more
junior profiles.
● analytics & roi: implement kpis, campaign attribution models, and provide
reporting directly to the ceo.
● innovation & growth: identify market opportunities, digital trends, and new
platforms to strengthen competitiveness.
ideal profile
● education: bachelor's degree in marketing, communication, business, or related
fields. Mba or postgraduate studies preferred.
● experience:
○ 10+ years in marketing, including at least 5 in senior management or
director-level roles.
○ proven track record in brand positioning, acquisition & retention strategies,
and budget management.
○ background in both corporate environments and/or marketing/growth
agencies is highly valued.
● skills:
○ strategic leadership with strong business acumen.
○ executive communication and corporate storytelling.
○ expertise in digital marketing tools, crm platforms, analytics, and
performance marketing.
○ strong stakeholder management and executive-level reporting.
○ bilingual (english–spanish).