Overview
ecommerce marketing manager responsible for developing and executing retail media strategies across key retailers to drive roas and business growth.
responsibilities
develop the retail media strategy for the bu across key retailers platforms.
optimize media investments based on performance data and roas analysis.
collaborate with cross-functional teams including sales, media, marketing, content and retail media partners to align on campaign goals and execution.
negotiate with retail media partners annual investment plans (jbp) to secure new placements, access to data insights and optimal cost structures that maximize the value and effectiveness of our investments.
monitor and report on full funnel campaigns, providing actionable insights and recommendations.
stay current with digital marketing trends, tools, and best practices to continuously improve strategy and execution.
contribute to the broader digital marketing strategy, ensuring integrations with other teams as media and data.
manage and optimize the retail media budget to ensure efficient allocation and maximize return on investment.
lead and mentor a team member, supporting their professional development and performance.
acts as a retail media expert and data-driven leader, while helping upskill the digital capabilities across the organization.
qualifications
professional: skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes.
strategic thinking: ability to define and guide long-term retail media strategies aligned with business goals.
analytical skills: strong capability to interpret data, extract insights, and make data-driven decisions.
digital marketing expertise: deep understanding of digital channels, ecommerce platforms, and retail media ecosystem.
knowledge of self-service ads platforms such as criteo, topsort, amazon ads and programmatic media purchase a plus.
innovation & creativity: ability to think outside the box and identify new category opportunities for brand growth.
leadership & team development: experience managing and mentoring team members to build high-performing teams.
collaboration & cross-functional alignment: skilled at working with internal stakeholders and external partners.
negotiation skills: proven ability to negotiate joint business plans (jbps) and secure value-added media investments.
budget management: experience managing and optimizing media budgets to maximize roi.
results orientation: focused on achieving measurable outcomes and continuously improving performance.
educational: bachelor's degree in marketing/advertising, digital, business, or related field; master on digital is a plus.
language: english and spanish fluent professional.
additional: experience in working on an agile/scrum methodology is a plus; experience master on digital is a plus.
personality: strong analytical skills; advanced excel and powerpoint skills; problem-solving skills; innovation-driven skills; strong interpersonal skills; continuous seeker of opportunities; curious learner; comfortable working in ambiguity; versatile and adapts to change.
benefits
opportunities to learn and develop every day through a wide range of programs.
internal digital platforms that promote self-learning.
development programs according to leadership skills.
specialized training according to the role.
learning experiences with internal and external providers.
recognition programs for seniority, behavior, leadership, moments of life, among others.
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