Job title: marketing lead
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* bachelor’s degree in marketing, communications or related field
* minimum 3 years of experience in marketing with a strong background in campaign development and execution
* proven track record of success in driving sales growth through targeted marketing strategies
* excellent communication and project management skills
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about the job:
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we are seeking an experienced marketing lead to join our team. In this role, you will be responsible for leading marketing strategy and execution across owned & operated stores and outlet locations.
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you will own the seasonal retail marketing calendar and strategy, develop 360-degree in-store campaigns, and create differentiated marketing strategies for full-price and outlet stores.
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innovation storytelling & brand experience:
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* partner with the brand team to localize global brand and innovation campaigns within the retail environment.
* elevate the in-store experience through branded content, visuals, and activations.
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commercial alignment & traffic driving:
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* translate traffic, sales, and inventory goals into marketing actions, balancing brand storytelling with performance marketing tactics.
* align with planning and store teams on promotional strategies and sales-driving initiatives.
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cross-functional collaboration & retail readiness:
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* collaborate closely with store managers, retail ops, and merch teams to ensure seamless campaign execution and readiness.
* coordinate with latam and global teams for toolkits, assets, and campaign alignment.
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measurement & optimization:
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* define kpis and track marketing performance per store/channel.
* deliver campaign recaps and insights, using learnings to optimize future initiatives.