At new era, we are looking for a strategic and results-driven sales manager to lead our modern trade & wholesale channel in mexico.this role will be responsible for driving growth across key accounts including walmart, sam's club, coppel, heb, la comer, chedraui, suburbia, c&a, as well as major wholesale partners.key responsibilities1.commercial strategy & key accounts (modern channel & wholesale)own and drive the commercial strategy for modern trade and wholesale accounts .develop and execute business plans for key customers: coppel, heb, sam's club, walmart, la comer, chedraui, c&a, suburbia, and wholesalers .identify whitespace opportunities and accelerate category growth.negotiate commercial terms, pricing, promotions, and in-store visibility.lead quarterly business reviews with strong analytical insights.2.sales & performance ownershipdeliver and exceed monthly and annual sell-in targets .drive sell-out performance through promotional strategies and retail execution.monitor key kpis: sell-in, sell-out, margin, inventory turnover, market share.ensure flawless execution of orders, replenishment, and product launches.partner with marketing to drive campaigns and activations tailored to each retailer.3.cross-functional leadershipact as the commercial lead across sales, marketing, product, and supply chain .provide input on pricing strategy, assortment planning, and inventory levels.ensure strong in-store execution and product storytelling across all accounts.4.team leadershiplead and coach 2 direct report.set clear kpis and performance expectations.build a high-performance, results-driven culture.drive accountability and ownership across the team.qualificationsbachelor's degree in business, marketing, or related field.5–7+ years of experience in:modern trade / retail (walmart, sam's, chedraui, etc.)wholesale / mass marketsports, fashion, apparel, or consumer goodsproven track record managing large retail accounts and wholesalers .experience driving revenue growth and commercial negotiations.