Ad marketing specialist
we are seeking a highly motivated and experienced ad marketing specialist to lead our advertising efforts in mexico and latin america.
job description
the ad marketing specialist will be responsible for executing large-scale awareness strategies through massive business events and media presence. This includes identifying key trade shows, negotiating with media outlets, and optimizing advertising investments.
this is a high-impact role for someone who thrives in fast-paced environments, has strong decision-making skills, and isn't afraid to take full ownership of a project — from the planning stages to post-event evaluation.
responsibilities
* identify, evaluate, and coordinate our participation in major business events, expos, and trade shows across mexico and latam.
* plan and execute high-visibility marketing strategies with the goal of increasing brand recognition and generating qualified leads.
* collaborate closely with the events team to manage end-to-end event logistics — from booth setup to vendor coordination and lead capture.
* plan and implement mass media advertising campaigns: from outdoor billboards, buses, and transit ads to paid media, press, radio, and digital.
* source and negotiate with vendors, media outlets, and agencies to maximize reach within budget constraints.
* collaborate with agencies on creative materials, ad formats, and installation of marketing assets.
* monitor campaign performance (cpm, reach, frequency, roi) and make data-driven decisions.
* build and manage strong relationships with media partners for long-term brand positioning.
required skills and qualifications
* bachelor's degree in marketing, communications, or related field.
* 1+ years of experience in marketing or communications with a strong focus on brand visibility and event strategy.
* demonstrated experience in negotiating with media outlets and vendors.
* knowledge of media planning and buying: cpm, coverage, frequency, and vendor evaluation.
* strong analytical mindset — you're comfortable with numbers and campaign metrics.
* excellent organizational and multitasking abilities.
* english: advanced (c1 or higher)
* spanish: native
benefits
* great team of smart people, in a friendly and open culture
* no dumb managers, no stupid tools to use, no rigid working hours
* no waste of time in enterprise processes, real responsibilities and autonomy
* expand your knowledge of various business industries
* real responsibilities and challenges in a fast-evolving company
* starting salary: competitive
* hybrid work after training program (3 days in office, 2 from home)
* health insurance + dental care
* life insurance
* savings fund
* year-end bonus: 30 days
* vacation days from the start - 15 days 1st year, 20 days 2nd year, 22 days 3rd year and 25 days from 4th year
* 10 official holidays per year (besides personal vacations)
* unlimited sick days
* extended maternity/paternity leave
* continuous training
* sponsored events
* free exclusive gym
* totalpass
* game room
* snacks, fruit, coffee, and drinks on tap
* international exchange program
others
at our company, we value innovation, teamwork, and continuous learning. If you're passionate about marketing and have what it takes to succeed in this role, please submit your application.