Reports to: senior marketing director, xostudioslocation: mexico remoteabout xo and xostudiosxtendops is an ai-powered bpo transforming from a traditional outsourcing company into a tech-forward ai bpo — combining ai, automation, and human expertise to build modern customer operations.xostudios is the in-house marketing and creative team behind this shift.
we support four functions:- marketing & commercial (sales enablement)- social media- graphic design- video & photowe're now evolving our brand from "just another bpo" to a serious ai + technology player — and we're looking for a brand & creative lead to help drive that transformation.role overviewthe brand & visual communications manager – xo studios will own the evolution and expression of the xtendops / xo brand across all touchpoints.you will:- help define and maintain our new brand identity as we transition into an ai bpo and tech company.
* lead and mentor the design team (graphic, social, and visual support for video/web).
* partner closely with marketing, sales, and leadership to translate our positioning into decks, visuals, and digital experiences that actually help close deals.
* own the day-to-day creative process while still being hands-on when needed (decks, layout, visual systems, etc.).
this role is a mix of brand strategist, creative lead, and senior designer who deeply understands us culture, communicates flawlessly in english, and can execute as well as direct.key responsabilities- brand strategy and identity- lead the definition and rollout of xtendops' updated brand as an ai bpo and tech-forward company.
* translate positioning, messaging, and commercial strategy into a clear visual identity system (logos, typography, color, layout, graphic language, iconography, etc.).
* maintain and evolve brand guidelines and ensure consistency across all channels (web, social, decks, sales collateral, video, events, internal comms).
* serve as the internal "brand guardian," helping teams understand not just how to use the brand, but why.2.
creative direction and design team leadership- manage and mentor designers within xo studios.
* review and approve creative work, providing clear, constructive feedback that raises the bar while keeping timelines realistic.
* prioritize incoming requests with the senior marketing director and help translate business needs into creative briefs.
* work closely with video and photo teams to ensure visual cohesion across static and motion content.3.
sales and commercial enablement- collaborate with the commercial / sales team to create high-impact sales decks, one-pagers, case studies, and visuals that support live pitches and outbound efforts.
* step in as the go-to partner for sales when the senior marketing director is not available —clarifying needs, refining narratives, and delivering polished decks.
* help convert complex ai / cx / bpo concepts into simple, compelling visual stories that resonate with us-based decision-makers.4.
digital and social brand experience- oversee the visual direction for key digital touchpoints: website, landing pages, social media, marketing campaigns.
* partner with web designers/developers to ensure the site reflects our updated brand and ai bpo positioning.
* ensure social media content (organic and paid) is visually aligned with the brand and optimized for each platform.
* collaborate with video and motion designers to keep motion graphics and video templates on brand.5.
cross-functional collaborations and leadership touchpoints- work closely with the senior marketing director and global leadership team (us-based leadership, sales, product/ai, operations) to understand strategy, priorities, and upcoming launches.
* join key leadership or commercial conversations when needed to translate strategic direction into creative requirements.
* provide clear rationale for creative decisions that align with business objectives and our ai bpo narrative.skills and qualificationsmust have:- fluent, near-native english (written and spoken) with a strong understanding of american culture, tone, and business communication.
* 5+ years of experience in branding, visual design, or creative direction in b2b, tech, saas, cx, or agency environments.
* proven experience building or evolving a brand system (not just using an existing one).
* strong portfolio showcasing (please submit it at *) include:a. Brand identity workb. Marketing and sales collateral (especially decks)c. Web / digital designd. Social media visuals; exposure to video/motion a pluse. Experience leading or mentoring designers (formal or informal leadership hands-on proficiency with:- adobe creative cloud (illustrator, photoshop, indesign) and/or figma- presentation tools (google slides)- ability to take direction well, work with structure, and deliver consistently on deadlines.nice-to-have:- experience in bpo, cx, saas, or ai/tech companies.
* familiarity with ai design tools (e.g., midjourney, firefly, dall·e, runway, etc.) and openness to using them in workflows.
* basic understanding of ux/ui principles for marketing websites and landing pages.
* experience collaborating with video teams (storyboards, thumbnails, lower-thirds, on-screen graphics).