Role summary
senior director, product marketing, ottava. Based in santa clara, ca or cincinnati, oh. Lead the ottava product marketing team, collaborating with product strategy, technical pillars, and regional partners. Provide leadership across the marketing mix for customer insight, launch activities, market segmentation, product positioning, kol engagement, and brand management.
responsibilities
* champions a multispecialty strategy and customer engagement plan
* defines worldwide marketing strategy
* develops global insights to drive marketing strategies
* develops the positioning and value props
* works closely with global upstream team and regions to deliver new product launch forecasts
* creates relationships with worldwide key opinion leaders to inform on strategy
* drives value-based healthcare initiatives through key claims and a robust evidence strategy
* forecasts customer demand and participates in developing demand forecasts for new products across product lines
* proactively aligns decision making with enterprise-wide strategy and evaluates short and long term goals to prioritize the highest impact actions
* builds organizational capability, recruits and develops talent, and allocates appropriate resources to achieve growth goals, providing leadership and input into product development teams
* builds a pipeline of talent and fosters a culture of engagement within the team
* is a key member of the npd/ps leadership team
qualifications
* education: bachelor's degree required; mba or advanced degree preferred
* skills and experience: 10+ years as a global sales and marketing leader with a track record of delivering results; healthcare/medtech experience required, robotics and digital surgery preferred; demonstrated ability to manage and develop talent; cross-functional experience preferred (sales, finance, r&d); strong strategic and analytic skills; proven ability to execute from strategy to market results; experience in upstream and downstream marketing and new product launches; experience in marketing programs to create new markets or segments preferred; knowledge of marketing research and voice of the customer required
skills
* brand marketing
* brand positioning strategy
* business alignment
* business storytelling
* data analysis
* data-driven decision making
* go-to-market strategies
* cross-functional collaboration
* leadership
* market research
* negotiation
* problem solving
* product development lifecycle
* product portfolio management
* product strategies
* voice of the customer
education
* bachelor's degree required; mba or advanced degree preferred
additional requirements
* role can be based out of santa clara, ca or cincinnati, oh; up to 50% travel (international and domestic)
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