We are seeking a senior sem specialist to lead our paid search, shopping, and performance max campaigns. The ideal candidate will have hands-on experience driving performance efficiency across b2b and b2c campaigns, with a strong command of campaign optimization, analysis, and reporting.key responsibilities:manage paid search, shopping, and performance max campaigns from planning and execution to optimisation and reportingconduct keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test developmentanalyse campaign performance based on goal/kpi, identify issues, and propose ideas for optimizationsmonitor campaign performance, identify trends, and analyse the drivers behind those and opportunities to optimisemanage pmax and shopping campaigns with granular level optimisation at asset level, product, ad and ad group levelrequired skills and qualifications: