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Senior content manager latam

Veracruz, Ver
Moveup Media
Publicada el Publicado hace 22 hr horas
Descripción

Overviewyou will work on the igaming market to create, review, publish and order new content in spanish with high quality standards.your main responsibility is to develop and implement content strategies that align with our business objectives and address the interests and needs of our users.responsibilitiesdefine and implement an editorial strategy in collaboration with the seo manager to achieve company objectives.conduct keyword research and identify new revenue streams, including emerging organic trends and niches in the igaming industry.write or delegate the writing of articles across the site network, ensuring consistency in tone and compliance with brand guidelines.ensure optimal monetization through testing and optimizing affiliate strategies and seasonal campaigns.accountable for the performance of your sites and implement necessary actions to improve it (on-site optimizations, serp feature tracking, new content, internal linking, prioritizing keywords and brands).monitor performance through daily rankings, search console, lookerstudio, etc., using kpis such as conversion rates, traffic, ctp (click to partners), ndcs, and ranking positions.find and manage content contributors (in-house and freelancers), staying within budget.lead content and site-related projects such as launches, revamps, or campaign coverage.ensure sites remain legally compliant and commercially accurate while maintaining and improving search rankings.conduct regular content audits to uphold quality standards, best practices, and brand alignment.identify technical issues and propose improvements to enhance user experience.develop and share detailed content guidelines with writers to ensure consistency.stay informed on market trends, competitor strategies, and regulatory changes through continuous monitoring and benchmarking.share regular updates, feedback, and collaborative insights with the seo manager and wider team.provide structured reports on performance and market conditions with actionable recommendations.coordinate cross-functional projects with clear timelines and risk identification.mentor junior writers and freelancers, fostering continuous learning and content excellence.test and implement new content formats (interactive tools, quizzes, videos) to drive user engagement.explore and experiment with new tools for seo, analytics, and content production.analyze user behavior to improve conversion through better content placement and performance.collaborate with the seo manager to implement and test technical seo improvements.qualificationsat least two years of experience in content management or copywriting with a strong digital performance track record.industry knowledge – experience in igaming or affiliate marketing is a plus.understanding of the key role of user experience (ux) in content engagement.active contribution to editorial strategies and planning.clear communication and effective collaboration across teams.meticulous attention to quality, accuracy, and consistency.efficient management and execution of content calendars aligned with marketing and product goals.proactive identification of usability issues, proposal of improvements, and follow-through on implementation.staying informed about local market trends and adjusting strategies accordingly.experience coordinating freelancers and maintaining timely, high-quality content delivery.fluency in both english and spanish.benefitsfull-time remote work environment.flexible schedule and paid time off.results-focused culture — measure results, not hours.salary depends on level of seniority and location.development opportunities and professional growth.annual workation (mix of work and vacation) in a remote setting.contribution of €/year for professional development, wellness, sports, or cultural events of your choice.eeo statementwe are committed to providing equal opportunities for all individuals, regardless of background, race, gender, sexual orientation, or abilities.we celebrate the unique perspectives and talents each person brings to the table and strive to create a welcoming and supportive environment where everyone can thrive and succeed.#j-*-ljbffr

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