Skims is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
at the intersection of culture, innovation, and commerce, skims is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
as we continue to scale globally, our hq teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
about the role
we are seeking a visionary and commercially driven vp of influencer marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level – someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.
key responsibilities
strategy & vision
* define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.
* identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.
* build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.
* serve as the internal authority on the creator economy, educating and advising senior stakeholders and the c‑suite.
team leadership & development
* lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.
* foster a high-performance culture built on creativity, accountability, data‑fluency, and collaboration.
* set clear team goals, establish performance standards, and ensure consistent career development for direct reports.
partnerships & creator relations
* cultivate and manage relationships with top‑tier creators, talent agencies, and multi‑channel networks (mcns).
* negotiate and close high‑value influencer partnerships, ambassador programs, and long‑term brand deals.
* build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.
* oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.
campaign execution & cross-functional collaboration
* partner closely with brand, performance marketing, social, pr, and product teams to integrate influencer into integrated campaigns.
* ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always‑on programming.
* collaborate with legal and compliance teams to ensure all partnerships adhere to ftc guidelines and platform policies.
analytics, measurement & budget
* own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.
* define kpis and build robust reporting frameworks to measure reach, engagement, sentiment, emv, and attributed revenue.
* leverage data and consumer insights to continuously optimise creator selection, content strategy, and campaign performance.
* present results, learnings, and strategic recommendations to executive leadership on a regular basis.
skills, knowledge and expertise
* 10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
* proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
* deep knowledge of the creator economy, social platforms (instagram, tiktok, youtube, pinterest, and emerging channels), and influencer tools/platforms.
* exceptional leadership skills with experience managing and developing multi‑person marketing teams.
* strong commercial acumen with experience managing multi‑million dollar budgets and negotiating complex partnership agreements.
* data‑driven mindset with fluency in performance metrics, attribution modelling, and reporting tools.
* outstanding communicator and relationship builder – you can inspire a creator and a cfo in the same afternoon.
* experience in a consumer brand, agency, or high‑growth startup environment preferred.
what success looks like
in your first 12 months, you will have:
* audited the existing influencer program and delivered a clear, prioritised strategic roadmap.
* built or restructured a high‑performing team capable of executing at scale.
* signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.
* established a measurement framework that gives leadership clear visibility into influencer roi.
* become a trusted cross‑functional partner and the go‑to voice on creator strategy across the business.
why join us
this is a rare opportunity to take full ownership of a high‑visibility, high‑impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you.
benefits, culture and perks
benefits and culture
* up to 100% company paid healthcare (medical, dental, vision)
* kind body fertility benefits
* 401(k) savings plan with up to 4% match
* unlimited pto
* full access to linkedin learning
* employee discounts
perks (hq location)
* free weekly catered lunch at hq – m/t/w/th
* dog‑friendly office on a thursday and friday
* free swag giveaways
* annual holiday party
* annual summer party
* invitations to pop‑ups and other company events
* complimentary daily office snacks and beverages
compensation: $230,000 - $250,000 / year
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