Casa lumbre group
is dedicated to crafting premium, "farm-to-bottle" mexican spirits rooted in origin, sustainability, and traditional methods. We're looking for a
brand manager
who is passionate about culture, storytelling, and building brands with global ambition.
if you are a strategic, creative, and business-minded marketer who loves shaping brand worlds, this role is for you.
what you'll do
brand strategy & development
* lead end-to-end brand strategy with cultural relevance, commercial focus, and visual consistency.
* define and champion the brand's narrative, purpose, and positioning.
* ensure cohesive brand execution across global markets.
insights, analysis & decision-making
* analyze market, consumer, and sales data to drive strategic decisions.
* track trends, competitive moves, and category dynamics to identify growth opportunities.
execution & cross-functional collaboration
* develop key brand assets (brand book, guidelines, toolkits, communication frameworks).
* collaborate with marketing, innovation, commercial, finance, legal, operations & advocacy.
* partner with creative agencies, distributors, and strategic allies to ensure flawless activation.
innovation & growth initiatives
* support development of new product extensions, packaging updates, and innovation projects.
* contribute to brand expansion into new markets and emerging audiences.
budget & agency management
* manage the brand's a&p budget with efficiency and impact.
* lead external agency relationships across creative, production, and execution.
what you need
* bachelor's degree in marketing, communications, business, design or related field (master's preferred).
* 4+ years
of experience building and managing brands (spirits, luxury, or cpg preferred).
* strong background in brand strategy, storytelling, identity, and execution.
* experience leading launches, creative development, and on-trade/off-trade activations.
* advanced english + strong analytical, creative, and leadership skills.
* excellent collaboration with internal teams and external partners.
what we offer
* direct hiring + legal benefits
* base salary + additional perks
* life & medical insurance
* a chance to shape some of the most culturally rich and innovative spirits brands in the industry
location
* bosques de las lomas "torre arcos bosques"
* work schedule: monday to friday from 9 am to 5 pm.
apply by sending your cv to:
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