As the Marketing Operations Manager for Swarovski in Latin America, you will be the backbone of all retail calendar activations and in-store events across the region.
You will lead the planning, coordination, and flawless execution of marketing activations, ensuring alignment with the Brand position and global strategies while maximizing impact at the point of sale.
In addition to managing regional retail activations, you will provide strong support to trade marketing initiatives, working closely with partners to drive sell-out and strengthen brand presence in LATAM’s diverse markets.
This is a highly cross-functional role, requiring collaboration with Brand, Sales, VM, PR, CRM, and local market teams to deliver seamless 360° campaigns.
Key Responsibilities
Retail Calendar & Activation Management
- Build and manage the annual retail marketing calendar for LATAM, ensuring full alignment with the Brand positioning and global launch timelines.
- Lead the planning and execution of in-store activations, events, and promotions in collaboration with local and global teams.
- Guarantee brand consistency across all retail touchpoints and ensure premium consumer experience.
Trade Marketing & Partner Support
- Support the development and implementation of trade marketing plans for key retail partners (e.g., El Palacio de Hierro, Liverpool, etc) and other monobrand partners across Latam.
- Localize global campaigns and toolkits if necessary, for seamless execution in stores and online across all retail channels.
- Coordinate the timely delivery of POS materials, VM assets, and storytelling elements for all channels.
- Ensure that partner activations are fully aligned with brand objectives and elevate the premium brand image.
Brand Alignment & Localization
- Act as the main connector with central, ensuring that all regional activations uphold global brand guidelines and creative direction.
- Localize global campaigns and toolkits to fit LATAM’s markets while maintaining brand DNA and visual identity.
- Partner with global marketing teams to share regional insights and adapt messaging for cultural relevance.
Cross-Functional Coordination
- Serve as the operational hub for Marketing LATAM, liaising with Sales, VM, Brand/PR, CRM, and local market teams.
- Partner with local markets to align on launch timelines, priorities, and resource allocation.
- Act as the main interface with external agencies and suppliers to ensure smooth project execution.
Performance Tracking & Optimization
- Track the effectiveness of activations using KPIs such as sell-out, event ROI, foot traffic, and brand visibility metrics.
- Share regular performance reports and actionable insights with regional, Brand, and global stakeholders.
- Benchmark competitor activities and bring forward recommendations to elevate brand presence.
Profile Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of relevant experience in marketing operations, retail marketing, or trade marketing, ideally within luxury, beauty, fashion, or premium lifestyle industries.
- Proven track record in managing multi-market activations and complex calendars in a matrixed organization.
- Strong project management and organizational skills, with the ability to drive multiple initiatives simultaneously.
- Excellent interpersonal and communication skills; ability to influence stakeholders at all levels.
- Strategic thinker with strong business acumen and analytical mindset.
- Fluent in Spanish and English (written and spoken); Portuguese is a plus.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook); experience with project management tools is a plus.
Required Skill Profession
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
📌 Marketing Operations Manager LATAM
🏢 Swarovski
📍 Ciudad de México