Senior marketing manager opportunity
as a senior marketing manager, you will lead the overall marketing strategy and brand management of our mexico subsidiary. Your key responsibilities include driving business growth, market awareness, and customer engagement.
key responsibilities:
* develop annual marketing plans, campaigns, and brand positioning strategies
* lead market research, competitor analysis, and customer insights initiatives
* oversee digital marketing, content development, and local market communication
* manage vendor selection, project execution, and marketing roi
* support sales team with marketing tools, product materials, and lead generation
* align local marketing initiatives with corporate global brand guidelines
requirements:
* bachelor's degree in marketing or related field
* 8+ years of marketing experience, preferably in b2b, industrial, automotive, or electronics
* proven ability to manage integrated marketing campaigns and brand strategy
* strong analytical skills, creativity, and cross-cultural communication
* fluent english; spanish preferred