E- retail strategy & brand presenceresponsible for digital sales forecasting and performance, taking corrective actions when targets are not met. Develop and implement the e-retail strategy for each brand and retailer, ensuring perfect store online (brand execution and alignment to each retailer). Ensure an aspirational digital presence consistent with each brand's identity. Oversee content, user experience, pricing, and promotions across retailer websites. Expected interactions with retailers (regular visits, performance reviews, relationship building) analyzing competitor ́s digital presence, specific marketing campaigns or product launches to compile a benchmark of best practices for the e-retail and crm areas. Crm & consumer engagement create and execute a monthly crm calendar for both brands according to brand guidelines, covering product launches, kcp ́s and other activations. Campaign creation on salesforce marketing cloud : asset creation, translation, html template development working with agency, review drafts, audience targeting and email send out. Design and execute crm strategies to drive engagement, retention, and repurchase. Managing and animating the newsletter contributing to the customer conversion strategy, in close partnership with pos teams equipped segment audiences and develop personalized consumer journeys based on behavior and preferences. Acts as the main point of contact between the bcs team and crm-related initiatives, ensuring team motivation and the achievement of objectives. Collaborate with media and e-retail teams to integrate drive-to-retail, retargeting, and loyalty campaigns. Monitor key crm kpis profile required education: bachelor ́s degree in marketing, business administration, digital marketing, communication, or related fields. Master degree or specialization in digital marketing, e- commerce, crm or data analytics. Required experience: 5+ years of experience managing e-retail strategies across multiple retailers and brands. Strong background in crm strategy and consumer segmentation. Experience working cross- functionally external partners. Experience in beauty, luxury or omnichannel environments. Language skills: fluent english, spanish (native or fluent). Computer skills: experience with e-commerce and retailer platforms. Advanced office. Other skills or know-how: strong analytical and data- driven mindset solid project management and organizational skills budget management and performance tracking capabilities soft skills: strategic thinking with a strong execution focus excellent communication skills collaborative mindset and ability to work in cross- functional teams proactive, autonomous and solution oriented strong attention to detail with consumer centric approach