Overview
the marketing analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.
responsibilities
* prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
* gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
* evaluate target demographics, appropriate distribution channels and marketing outlets
* analyze marketing metrics to gauge pricing and identify cause and effect relationships
* collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
* collaborate with marketing department to develop appropriate sales strategies
experience / qualifications
* a university degree required (i.e. Bachelor’s degree) or equivalent relevant work experience.
* must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
* strong communication skills; oral, written and presentation
* strong organization, planning and time management skills to achieve results
* strong personal and professional ethical values and integrity
* holds self-accountable to achieving goals and standards
* proficient in microsoft office programs (outlook, word, powerpoint, and excel)
* strong interpersonal and collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
additional information
* experience in using ai tools, power bi, creating macros
* smarter together: collaborating at sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing
* employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
* as onesensata, we are working together to make things work together
#j-18808-ljbffr