Key responsibilities
digital & performance marketing
* lead the planning and execution of local and global digital acquisition campaigns to support commercial targets.
* oversee the performance marketing agency in managing day-to-day activities (semseo crm paid social metasearch display).
* manage and optimize the hotel website and booking platforms
* collaborate with internal stakeholders teams to develop and execute retention and email marketing strategies including database segmentation and automation.
* monitor and analyze digital performance across channels providing regular reports and actionable insights.
* identify and implement cross-channel optimization to improve roi reach and conversion rates.
* ensure implementation of best practices across all digital platforms (paid media website crm email).
content
* ensure consistency in visual identity and messaging across all content and communication channels.
* work closely with f&b rooms and events teams to align marketing with on-property experience and business goals.
collaboration & project management
* partner with internal stakeholders and external agencies to deliver effective digital creative and campaign assets.
* manage the local marketing budget ensuring efficiency and strong return on investment.
* maintain and update digital marketing materials content databases and media libraries.
qualifications :
* 5 years experience in digital marketing ideally within the hospitality travel or lifestyle sector.
* strong expertise in google ads meta ads seo crm platforms
* solid knowledge of performance marketing including ppc paid social email marketing affiliates and conversion optimization.
* experience in working with and managing agencies and creative partners.
* skilled in data analysis and reporting tools like google analytics and search console.
* excellent communication project management and time management skills.
* fluent in english and spanish.
* creative collaborative and comfortable working in a fast-paced environment with multiple priorities.
additional information :
remote work :
no
employment type :
full-time