We envision a future where entertainment, education, and wellbeing are shaped by the perspectives of children, families, and communities. As a senior manager of consumer insights, you will spearhead our global research and foresight agenda, ensuring that the voices of our audiences inform every decision we make. This role combines strategic vision, methodological rigor, and storytelling skills to guide brand strategy, product innovation, and operational excellence across continents.
key responsibilities:
* develop and execute a comprehensive global consumer insights plan for all three brands.
* lead the development and management of the kidz index, our proprietary research framework that amplifies the voice of children, anticipates generational behaviors, and showcases needs and aspirations of future consumers.
* conduct multi-method research (quantitative, qualitative, ethnographic, digital analytics) to identify drivers of engagement, loyalty, and wellbeing.
* monitor global trends in children's entertainment, education, family experiences, and wellbeing.
* translate signals and foresight into actionable strategies that strengthen our positioning and inspire innovation.
* build thought-leadership platforms to position kidzania, kinezis, and academi as pioneers in child-centered innovation.
business partnering:
* provide insights and strategic recommendations to global operations, marketing, brand, and product development teams.
* serve as a trusted advisor to senior leadership, ensuring decisions are rooted in consumer understanding.
* support franchise partners across regions with relevant market insights and benchmarks.
stakeholder management:
* collaborate with external research agencies, think tanks, and academic institutions to strengthen methodologies and expand perspectives.
* represent the company in industry forums and conferences, sharing insights that reinforce our leadership in child-centered research.
this is an opportunity to shape the future of play, learning, and wellbeing, ensuring that the voices of children and families directly inspire how we innovate, grow, and lead. By joining this pioneering team, you will have a global impact across 27+ facilities and multiple regions, influence strategic decisions that define new industry standards, be part of a purpose-driven organization that combines creativity and innovation, and drive the creation of knowledge platforms that will inspire future generations.