Job titlemarketing specialist.the role involves driving business growth in latin america through the development and execution of localized marketing strategies. It requires enhancing brand visibility, supporting channel expansion, and delivering impactful campaigns across the region.the position will play a crucial role in:conducting market research on industry trends, competitors, and customer needs to provide actionable insights.developing and localizing marketing materials such as product presentations, videos, key visual designs, promotional kits, etc.adapting hq marketing strategies to local markets in collaboration with regional offices.planning and executing industry events, product launches, and channel activation activities.supporting channel expansion and store upgrades in target markets.tracking and analyzing campaign performance to provide regular reports and strategy adjustments.to be successful in this role, candidates must possess:bachelor's degree or higher in marketing, international business, or related field.at least 3 years of experience in trade/brand/channel marketing; hvac or b2b industry experience is an advantage.fluent english and spanish communication skills.strong cross-functional collaboration, project management, and self-motivation skills.nice to have:experience in latin american markets.proven track record in localized brand marketing or b2b campaigns.