While applying, please take in consideration that this is anon siteposition incancunoverview.aperformance marketing specialistis responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels (google ads, meta, tiktok, programmatic, etc.) with a strong focus onmeasurable resultssuch as leads, sales, or roi.key responsibilities.develop, implement, and manage paid acquisition campaigns (search, display, social, video, and remarketing).analyze campaign performance using kpis (cpc, cpa, ctr, roas, etc.) and optimize budgets accordingly.conduct a/b tests to improve creatives, audiences, and landing pages.collaborate with design and content teams to ensure cohesive messaging and branding.manage tracking pixels, conversion events, and analytics tags (ga4, tag manager, etc.).prepare detailed performance reports and actionable insights for stakeholders.stay updated on digital trends, new ad formats, and algorithm updates.requirements.bachelor's degree in marketing, business, or related field.2+ years of experience in digital performance marketing or paid media.strong analytical skills and proficiency in platforms like google ads, meta ads manager, and ga4.experience with a/b testing and campaign automation tools.intermediate to advanced excel/sheets and data visualization knowledge.detail-oriented, data-driven, and creative problem-solver.