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company description
company description
doctoralia is creating a healthcare ecosystem that seamlessly connects patients with doctors while integrating smart tools to provide quicker, more precise diagnoses and treatments, with the goal of supporting 1 billion patient visits annually within the next decade.
we also help doctors to better manage their practice and build their online reputation. With our integrated end-to-end solution, doctors are able not only to improve their online presence, but also to devote their time to what really matters: their patients.
job description
we’re hiring: customer marketing manager | mexico
are you a customer-obsessed marketer who thrives at the intersection of strategy, data, and execution? doctoralia is looking for a customer marketing manager to take our customer growth and advocacy efforts to the next level in mexico.
location: mexico, cdmx (hybrid)
about the role:
at doctoralia, we believe our customers are our best growth engine. That’s why we’re looking for a results-driven, strategic, and hands-on customer marketing leader to own and execute programs that drive product adoption, upsell and cross-sell opportunities, and customer advocacy.
you’ll work cross-functionally with sales, customer success, and product to ensure that every doctor not only sees value in our solutions—but becomes an active promoter of them.
this is an ideal role for someone with strong b2b marketing foundations who’s ready to make an impact and grow into a strategic leadership position.
what you’ll do:
drive product adoption
* design onboarding and lifecycle campaigns to increase product usage and satisfaction
* define product-specific journeys (e.g. Agenda, noa notes, first class)
* partner with product and cs to remove friction in the customer journey
lead expansion & growth initiatives
* develop upsell and cross-sell campaigns across paid product lines
* coordinate with sales and cs to surface growth opportunities
* deliver personalized content based on usage and behavior
️ build advocacy & loyalty
* scale our referral program (plan amigo) as a growth channel
* lead the collection of testimonials across specialties and products
* foster customer engagement through community initiatives and events
own funnel performance & insights
* monitor kpis: adoption, churn, upsell cvr, referral cvr
* analyze data to uncover growth levers and optimize campaigns
* collaborate with performance and revops to sharpen segmentation & targeting
execute strategic campaigns
* launch and grow initiatives like first class, noa notes adoption, referral programs, and webinars
* align with global playbooks while localizing to the mexican market
qualifications
what we’re looking for:
4+ years in customer or lifecycle marketing, ideally in saas, tech, or healthcare
expertise in crm and marketing automation (e.g., hubspot, salesforce, customer.io)
strong analytical mindset—comfortable digging into data and optimizing performance
a doer with ownership mentality, a strategic thinker with tactical chops
(bonus) experience in referral, loyalty, or upsell programs
(bonus) startup or high-growth experience
intermediate–advanced english
additional information
* what we offer:
competitive base salary
superior benefits package (above market standard)
hybrid work model: monday to friday, with our modern offices located in lomas de chapultepec
the opportunity to make a real impact in a fast-growing, mission-driven tech company
* ready to build the next generation of customer marketing with us? Apply now and help us empower thousands of healthcare professionals across mexico.
seniority level
* seniority level
executive
employment type
* employment type
full-time
job function
* job function
marketing and sales
* industries
technology, information and internet
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