Position title: associate brand manager (abm) kisses seasons
reports to title: brand manager
dept / function: marketing
location: guadalajara, jal.
summary
the abm will develop and execute comprehensive marketing strategies to achieve brand and business objectives.
role overview
planning: assist in aop (annual brand plan) planning, alignment and kpi's setting.
brand building: collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development.
strengthen portfolio: develop and ensure successful launch of innovations, ensuring alignment with brand strategy (obppc), identify and capitalize distribution opportunities and execute portfolio rationalization.
rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
brand communication: assist in annual communication planning (media, creative, pos, pr), alignment and kpi ´s setting. Execute and monitor strategies.
team development: develop coordinators and/or trainees reporting to him/her.
hard skills
marketing mix management
financial kpis (p&l & knowledge of rgm platforms)
market analysis
brand strategy
product development
project management
tools (tableau, power bi, homescan, nielsen, iscam)
communication & media (planning + kpi analysis + management + budget)
solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into action plans.
to effectively perform his or her duties, abm must be proficient in all of the following key qualities as defined by the hershey company: leadership skills, attention to detail, adaptability, problem solving, negotiation, communication and collaboration with external and internal parties of the company and proactivity and creativity.
responsibilities
planning
brand building
portfolio plan execution
rgm plan execution
team development
communication plan execution
education
bachelor's degree required (marketing/management, high achievement and quantitative ability primary considerations).
experience
marketing experience: 3+ years (preferred)
brand marketing experience (as brand coordinator) 2-3y
working knowledge of syndicated data (e.g., nielsen, iscam, rie).
product development experience and successful launches
project management experience with stage gate process
business experience: 2+ years.
background in consumer-packaged goods
experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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