Overview
ecommerce marketing manager responsible for developing and executing retail media strategies across key retailers to drive roas and business growth.
responsibilities
* develop the retail media strategy for the bu across key retailers platforms.
* optimize media investments based on performance data and roas analysis.
* collaborate with cross-functional teams including sales, media, marketing, content and retail media partners to align on campaign goals and execution.
* negotiate with retail media partners annual investment plans (jbp) to secure new placements, access to data insights and optimal cost structures that maximize the value and effectiveness of our investments.
* monitor and report on full funnel campaigns, providing actionable insights and recommendations.
* stay current with digital marketing trends, tools, and best practices to continuously improve strategy and execution.
* contribute to the broader digital marketing strategy, ensuring integrations with other teams as media and data.
* manage and optimize the retail media budget to ensure efficient allocation and maximize return on investment.
* lead and mentor a team member, supporting their professional development and performance.
* acts as a retail media expert and data-driven leader, while helping upskill the digital capabilities across the organization.
qualifications
* professional: skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes.
* strategic thinking: ability to define and guide long-term retail media strategies aligned with business goals.
* analytical skills: strong capability to interpret data, extract insights, and make data-driven decisions.
* digital marketing expertise: deep understanding of digital channels, ecommerce platforms, and retail media ecosystem. Knowledge of self-service ads platforms such as criteo, topsort, amazon ads and programmatic media purchase a plus.
* innovation & creativity: ability to think outside the box and identify new category opportunities for brand growth.
* leadership & team development: experience managing and mentoring team members to build high-performing teams.
* collaboration & cross-functional alignment: skilled at working with internal stakeholders and external partners.
* negotiation skills: proven ability to negotiate joint business plans (jbps) and secure value-added media investments.
* budget management: experience managing and optimizing media budgets to maximize roi.
* results orientation: focused on achieving measurable outcomes and continuously improving performance.
* educational: bachelor’s degree in marketing/advertising, digital, business, or related field; master on digital is a plus.
* language: english and spanish fluent professional.
* additional: experience in working on an agile/scrum methodology is a plus; experience master on digital is a plus.
* personality: strong analytical skills; advanced excel and powerpoint skills; problem-solving skills; innovation-driven skills; strong interpersonal skills; continuous seeker of opportunities; curious learner; comfortable working in ambiguity; versatile and adapts to change.
benefits
* opportunities to learn and develop every day through a wide range of programs.
* internal digital platforms that promote self-learning.
* development programs according to leadership skills.
* specialized training according to the role.
* learning experiences with internal and external providers.
* recognition programs for seniority, behavior, leadership, moments of life, among others.
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