Overview
this role leads experiential marketing, channel marketing, and sales enablement at donaldson company. It focuses on creating high-quality, differentiated virtual and in-person events, customer interactions, and sales opportunities to drive growth, improve customer experience, increase conversion rates, and retain key accounts.
role responsibilities
* develop and continuously improve experiential and channel marketing strategies to drive customer engagement, lead generation, and sales enablement. Innovate and test new ways to connect with customers.
* align and manage traditional and virtual tradeshow strategies in collaboration with regional teams.
* plan and execute annual customer events, overseeing budgets, timelines, and success metrics. Support smaller regional events.
* define kpis and track performance of marketing efforts. Conduct roi analysis and share insights with leadership.
* collaborate with internal teams and external vendors to ensure effective execution of marketing programs, managing projects and budgets.
* partner with msa sales account managers to execute channel marketing strategies that drive account growth and retention.
* lead initiatives such as co-op advertising, branding, merchandising, rebates, and demand generation.
* manage the msa distributor portal, including promotions and analytics.
* oversee lead management for events and campaigns using ms dynamics 365, ensuring timely follow-up and reporting.
travel: up to 30%, with flexibility in work hours.
minimum qualifications
* 5+ years in event planning/logistics, including strategy, planning, and execution (tradeshows required).
* 3+ years in channel marketing strategy or execution.
* 2+ years of crm experience (e.g., microsoft dynamics or salesforce).
* 2+ years using microsoft office (excel, powerpoint, outlook, word).
* language: fluent or good knowledge of english required.
preferred qualifications
* bachelor’s degree in marketing, communications, or related field.
* experience working with tradeshow vendors, agencies, and external partners.
* strong balance of creative thinking, process optimization, and execution.
* proven track record managing cross-functional marketing programs end-to-end.
* global marketing experience and cultural collaboration skills.
soft skills
* proactive and creative mindset
* strong communication across teams and customers
* accountable, adaptable, and flexible to shifting priorities
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