Performance marketing expert (consultant) (remote - anywhere) about jobgether jobgether is reinventing job search through ai-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs—and empower them to take control of their career journey. Role overview we’re looking for a performance marketing expert (consultant) with proven b2c growth experience to help us drive qualified traffic and user sign-ups at the best possible cac‑to‑ltv ratio. The ideal candidate has at least 5 years of hands‑on experience scaling consumer‑facing products and knows how to achieve growth efficiently across multiple acquisition channels. Key responsibilities audit and optimize existing b2c acquisition channels: organic and paid channels (google ads, meta, youtube, linkedin, etc.) Design and execute cost‑efficient campaigns focused on reducing cac while improving ltv identify, test, and scale new consumer growth channels (tiktok, reddit, youtube influencers, newsletters, referral programs, etc.) Implement a/b testing, conversion tracking, and retargeting strategies collaborate with the content and product teams to improve conversion funnels and onboarding flows develop clear reporting dashboards tracking cac, ltv, roi, conversion rate, retention, and traffic quality provide weekly performance insights and actionable growth recommendations key metrics / success indicators sustainable cac/ltv ratio improvement growth in user acquisition and activation increase in free‑to‑premium conversion rate positive roi across paid and organic channels requirements 5 years of proven experience in b2c growth or performance marketing, ideally in a fast‑scaling digital product or marketplace deep knowledge of google ads, meta ads, tiktok ads, and youtube campaigns experience with funnel optimization, a/b testing, and marketing analytics tools demonstrated ability to lower cac while maintaining high retention and ltv data‑driven, autonomous, and highly execution‑focused nice to have background in hrtech, edtech, or saas‑to‑consumer environments experience leveraging ai or automation tools to scale growth benefits flexible, fully remote collaboration 2‑3 month consultancy with potential for ongoing engagement opportunity to define the b2c acquisition strategy of a fast‑growing ai startup seniority level mid‑senior level employment type contract job function marketing industries technology, information and media referrals increase your chances of interviewing at jobgether by 2x. J-18808-ljbffr