Remote digital marketing specialist
we are seeking a fully bilingual (english/spanish) professional to lead our digital marketing efforts. This is a remote position based in mexico, with flexible hours.
key responsibilities:
* optimize and manage our company website (wordpress), including coding updates and seo improvements.
* conduct thorough keyword research, competitor analysis, and develop long-term seo strategies for growth.
* create engaging content, edit, and publish blogs, newsletters, and marketing materials.
* develop and schedule social media posts and ad campaigns across multiple platforms.
* design professional graphics, presentations, and digital assets using canva/adobe suite.
* manage google ads, meta ads, and ppc campaigns to generate quality leads.
* track and report on kpis, marketing analytics, and roi.
collaborate with leadership to drive brand awareness and grow the client base.
requirements:
* bachelor's degree in marketing, communications, or related field.
* minimum 3-5 years of digital marketing experience (agency or in-house).
* proven success in seo, lead generation, and digital growth.
* strong wordpress skills, including design and coding (html, css, php, javascript).
* proficiency in graphic design tools (canva, photoshop, illustrator, indesign).
* advanced knowledge of google analytics, semrush, ahrefs, or similar tools.
* experience with google ads, facebook ads, and ppc campaigns.
* strong copywriting and content creation skills.