Overview
community & social media specialist
company: legal management group
location: tijuana or guadalajara (100% onsite)
shift: monday to friday | 9:00 am – 6:00 pm pst (los angeles time)
employment type: full-time
about legal management group
legal management group is a fast-growing legal services organization supporting high-performance personal injury law firms in the united states. We specialize in building scalable operations across marketing, intake, case management, and client experience—combining data-driven strategy with human-centered execution. Our teams work cross-functionally to ensure that every client interaction is intentional, compliant, and aligned with long-term outcomes. We value clarity, accountability, and continuous improvement—and we invest in people who think critically and execute with purpose.
Role overview
the community & social media specialist owns legal management group's social and community presence with a focus on education, trust-building, and demand filtering. This role is not about chasing volume—it's about shaping conversations, surfacing early intent, and ensuring that the right audiences receive the right information at the right time. You will manage educational content, engage directly with online communities, and act as a feedback loop between the audience, marketing, and intake teams. Your work will influence messaging strategy, conversion optimization, and intake quality by turning real community insights into actionable improvements.
Purpose
own legal management group's social and community presence to build trust, surface early intent, and filter demand. This role is not focused on lead volume. It educates, qualifies, and feeds insights into marketing and intake.
Core responsibilities
manage educational content across facebook, instagram, tiktok, linkedin, and youtube, aligned with intake and injury-severity criteria.
Ensure consistent messaging across justinforjustice, motorcyclistattorney, and collisionrepair.
Engage in reddit and relevant forums to answer "do i qualify?" Questions in an educational, non-promotional manner.
Monitor community discussions to identify early intent, recurring questions, and objections.
Feed insights into website cro, seo topics, and intake scripts.
Support basic graphic design needs for social content.
Execute and optimize meta ads.
Success metrics
content clarity and consistency (not follower growth).
Quality of community engagement and insights surfaced.
Reduction in low-quality inquiries from social and community channels.
Strong alignment with icp, severity tiers, and go-to-market priorities.
What this role is not
not a lead-generation role.
Not a posting-only social coordinator role.
Not measured by likes, follows, or impressions.
Reporting & collaboration
reports directly to the chief marketing officer (cmo).
Works closely with seo, intake, and content teams to ensure messaging, insights, and execution are aligned across the funnel.
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