Careers to smile aboutat pepsico, you'll discover a place where our mission is to create smiles around the world.with a portfolio of more than 500 beloved brands including gatorade, lay's and quaker, our work touches millions of people every day.at the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action.driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.responsibilitiesthe data marketing associate manager is a member of the media team responsible for leading the consumer data strategy within pepsico mexico.this includes leading three dimensions:data & analytics strategy: lead and deploy the long-term plan to acquire, clean, enrich, segment and activate data for brand initiatives to tackle main business indicators (brand kpis: affinity, salience, relevance...; business kpis: som, penetration, sales...).data marketing capabilities: lead the implementation of new and existing data technologies to strengthen company capabilities by building an interconnected ecosystem to grow the business while delivering value to consumers through first, second and third-party data (cdp, data lake, sfmc and media).data governance & business outcomes: lead the cross-functional data teams to deliver a strategic consumer data plan integrating shopper, media, consumer insights, it analytics and global frameworks with a focus on delivering marketing consumer and business value (efficiencies, traffic to store, revenue, incremental impacts, personalization).the data marketing accountability role includes:lead to deliver and deploy consumer data & analytics strategy across company platforms.ensure each pillar of the strategy has a clear roadmap and implementation path.align the data & analytics strategy with local, regional and global teams (global platforms, cdp, sfmc) to ensure the best negotiations.lead acquisition, cleansing, enrichment, retention, segmentation and activation plans across platforms and brands.work with executive stakeholders and external partners to deliver value to consumers and business through data.manage and inspire the data & analytics team to fulfill goals and lead others in executing plans.ensure all platforms and systems are interconnected and well set up in terms of data for relevant business information.key performance indicators include:1pd acquisition.data enrichment (demographics, psychographics, behavioural...) for personalization.value capture (efficiencies, roi, traffic to store conversion, revenue, incremental impacts).qualificationsprofessional:at least 4 years of experience in the technology industry, massive consumer goods or related.bachelor's degree in information technology, marketing, business, economics or related.previous experience or diploma working with data & analytics strategy in digital products/marketing or consumer-centric projects.strong analytical and insights-generation skills to bring cross-industry best practices into the business.strategic mindset and results-oriented.strong project management, presentation and communication skills.leadership:strong interpersonal skills and cross-functional team influence.negotiation and leadership capabilities across the organization regardless of seniority level.written and verbal communication skills (english and spanish).benefitsopportunities to learn and develop every day through a wide range of programs.internal digital platforms that promote self-learning.development programs according to leadership skills.specialized training according to the role.learning experiences with internal and external providers.recognition programs for seniority, behavior, leadership, moments of life, among others.financial wellness programs to help you reach your goals.flexibility program to balance personal and work life.family benefits such as wellness line, thousands of agreements and discounts, scholarship programs, aid plans for different moments of life.we are an equal-opportunity employer and value diversity at our company.we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.we respect and value diversity as a workforce and innovation for the organization.#j-*-ljbffr