The business analyst for the tagging and social media management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established service level agreements and on-time delivery.
the ideal candidate will possess strong analytical skills and experience in managing agencies on record, ensuring they adhere to standard practices and guidelines, offering oversight and guidance as necessary while working collaboratively with cross-functional teams and departments.
about the role
this role is based in mexico city. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
the business analyst for the tagging and social media management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established service level agreements and on-time delivery.
key responsibilities:
1. requirements collection and documentation - gather and meticulously document all business and technical requirements to ensure alignment with project objectives and stakeholder needs.
2. ability to generate utm tracking codes for different types of marketing channels, to get detailed metrics about the visitors from tracking platforms like google analytics etc.
3. perform quality assurance checks for email proof copies related to sfmc/hqe, rte email campaigns and troubleshoot issues.
4. ensure that all processes and deliverables adhere to established service level agreements (slas), maintaining high standards of operational excellence.
5. manage agencies on record (aor) and vendors, ensuring requirements are met.
6. work effectively with aor partners and key stakeholders, fostering positive relationships and seamless communication.
7. employ negotiation techniques to resolve conflicts, secure favorable terms, and drive mutually beneficial outcomes.
8. support campaign tagging and social media management initiatives with a deep understanding of marketing processes.
9. communicate clearly in english (both written and verbal) across diverse teams and regions.
10. work efficiently within us and india operational environments, managing cross-cultural dynamics and remote collaboration.
11. identify opportunities for process improvements and implement actionable solutions.
12. support and optimize tools, platforms, and technologies used in social media management and campaign tagging.
13. oversee and enhance social media strategies to ensure successful campaign performance.
14. build and maintain relationships with agency partners and internal teams (e.g., product, brand teams).
15. provide training on campaign setup tools and processes.
16. proficiency in english at c1–c2 level.
17. minimum 5+ years of experience in managing marketing campaigns and social media accounts, with proven success in a team environment.
18. strong analytical, problem-solving, negotiation, and interpersonal skills.
19. proficiency in ms office and tagging tools (e.g., claravine).
20. deep understanding of marketing execution and deliverables.
21. excellent cross-functional leadership and communication skills.
22. operational excellence with a focus on metrics and accountability.
23. familiarity with new-generation technologies like gen ai and agentic ai is a plus.
24. bachelor’s degree in business administration, computer engineering, or related fields.
25. certifications in social media management (e.g., meta) and marketing campaign tracking are advantageous.
commitment to inclusion
novartis is dedicated to fostering an inclusive and diverse work environment, supporting individuals with disabilities through reasonable accommodations. If needed, contact us at tas.mexico@novartis.com, including your request details and job requisition number.
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functional area: marketing
job type: full-time
employment type: regular
shift work: no
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