Job overview
we are seeking a seasoned strategic insights and innovation leader to spearhead our consumer-shopper-customer insights initiatives in latam markets. This individual will lead the development of strategic roadmaps, collaborate with cross-functional teams, and drive business growth through innovation.
main responsibilities:
* develop and execute consumer insights agendas to inform commercial team strategies
* collaborate with marketing and sales directors to create regional strategic roadmaps for growth
* promote innovation across latam markets, focusing on mexico and brasil
key skills and qualifications
consumer & market insights (cmi)
* leads regional cmi agenda to inform strategic decisions
* translates global frameworks into locally relevant insights
* monitors consumer trends in latin america
* provides foresight on competitive dynamics and category expansion opportunities
innovation leadership
leadership & influence