Job summary: biwin is seeking an experienced e-commerce manager to manage and grow our online sales channels. The ideal candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility. key responsibilities: • e-commerce strategy: o develop and execute comprehensive e-commerce strategies to increase online sales o manage and optimize performance on official company online store and third-party e-commerce platforms (such as amazon, newegg, best buy, etc.) o establish annual e-commerce business goals and key performance indicators • platform management: o oversee product listings, content updates, and inventory management o ensure consistency of product information and pricing across all e-commerce platforms o optimize product pages to improve conversion rates and user experience • data analysis: o analyze e-commerce platform data to guide decision-making and strategic adjustments o monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rates o provide detailed sales reports and trend analysis • digital marketing: o collaborate with the marketing team to develop e-commerce-specific marketing campaigns o manage search engine marketing and display advertising campaigns o implement email marketing and customer retention strategies • inventory & order management: o coordinate with the supply chain team to ensure product availability o monitor order fulfillment processes and customer service levels o resolve inventory and logistics-related issues • market trend analysis: o research e-commerce trends and consumer buying behaviors o monitor competitors' online activities and performance o identify growth opportunities and potential partnerships qualifications:
* 3+ years of e-commerce management experience in consumer electronics or related industries
* familiarity with major e-commerce platform operations and optimization (amazon, newegg, etc.)
* data analysis and interpretation skills, with knowledge of e-commerce analytics tools
* strong project management and multitasking abilities
* in-depth understanding of digital marketing and e-commerce trends
* excellent communication and collaboration skills
* bachelor's degree in e-commerce, marketing, business administration, or related field
* proficiency with e-commerce platform backends, crm systems, and analytics tools