Publicada el 9 octubre
Descripción
Job overview
we are seeking a trade marketing strategist to drive commercial success.
the ideal candidate will have a strong background in planning, negotiating, and executing brand promotional calendars with strategic partners.
this role includes leading the trade marketing strategy and projects within the mexico market, working closely with the sales team to negotiate and implement effective strategies at the point of sale.
1. support sales teams to accelerate sell-out in digital and physical points of sale by creating tailored plans aligned with brand and product strategies.
2. analyze sell-out kpis (sell-out, floor share, hotspots, market share, etc.) and develop action plans to mitigate opportunities and potential risks.
3. support clients' marketing strategies and product promotion campaigns.
4. lead/manage trade marketing assistants and training assistants.
5. define routes for visits, goals, and kpis to achieve optimal roi and make tactical changes to maximize sell-out.
6. assist clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors: pop materials, displays, digital assets for ecommerce, etc.
7. in partnership with the sales team, design and implement an integrated promotional calendar with key trade partners.
8. plan and execute training platforms for retail salespeople and promoters.
9. work closely with internal and external stakeholders to lead shopper marketing implementation according to plan.
