About us
at félix, we're building the financial ecosystem for latin immigrants in the u.s., starting with a revolution in remittances. Our core product is an ai-powered chatbot built on whatsapp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like ai, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
about the role
we are looking for an influencer marketing manager to lead the strategy, execution, and optimization of our influencer marketing programs. This role will own the full lifecycle of influencer partnerships, from sourcing and negotiation to campaign execution and performance analysis. The ideal candidate combines creative storytelling with performance-driven thinking. You understand how creators influence culture and trust, but you also care deeply about measurable outcomes such as acquisition, engagement, and retention. You will work cross-functionally with growth, brand, product marketing, and analytics teams to ensure influencer marketing contributes meaningfully to both brand awareness and user growth.
what you’ll do
influencer strategy
* develop and execute the company’s influencer marketing strategy aligned with growth and brand objectives.
* identify key creator segments and communities relevant to the target audience.
* define campaign goals, messaging frameworks, and creator selection criteria.
creator partnerships
* design a clear workflow for influencer outreach, from initial prospecting to candidate conversion, implementing management tools to build message sequences and automate follow-ups.
* source, evaluate, and recruit influencers across platforms such as tiktok, instagram, youtube, and emerging channels.
* build long-term partnerships with creators who authentically resonate with the brand.
* negotiate contracts, compensation structures, and deliverables.
campaign execution
* manage end-to-end influencer campaigns including creative briefing, content approvals, posting timelines, and campaign launches.
* ensure creators deliver content aligned with brand guidelines and campaign objectives.
performance & analytics
* track and analyze campaign performance using metrics such as reach and engagement, customer acquisition, cac, and roi.
* develop reporting frameworks to evaluate influencer performance and optimize future campaigns.
program optimization
* experiment with different creator tiers (micro, mid-tier, macro).
* test different formats such as native storytelling, product demonstrations, and community-driven content.
* identify opportunities to scale top-performing creators into longer-term ambassador programs.
cross-functional collaboration
* partner with growth teams to align influencer campaigns with acquisition goals.
* work with brand and creative teams to ensure consistent storytelling.
* coordinate with legal and finance for contracts, compliance, and payments.
required
who you are
* 4+ years of experience in influencer marketing, creator partnerships, or social media marketing.
* proven track record managing influencer campaigns with measurable performance outcomes.
* strong understanding of creator ecosystems across tiktok, instagram, and youtube.
* experience negotiating influencer partnerships and managing campaign budgets.
* analytical mindset with experience using performance metrics to guide decisions.
preferred
* experience working in consumer technology, fintech, or high-growth startups.
* familiarity with affiliate tracking, creator attribution, or influencer platforms.
* experience working with agencies or managing large creator programs.
what we offer
* competitive salary
* initial stock options grant
* annual performance bonus
* health, dental, and vision plans
* remote work environment; though we have offices in miami and méxico city and would love to work in a hybrid model if you are up to it.
* continuous learning opportunities
* unlimited pto
* paid parental leave
* empowering opportunities for growth in a dynamic entrepreneurial environment
equal opportunity employer
at félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
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