Area mission
the latam marketing team drives the growth of the creator economy by positioning hotmart as the most trusted platform for digital creators. Latin america is a fast-growing and strategic priority market, where marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences.
how your work can transform the world!
your responsibilities will include
* lead branding and marketing strategy across latam markets.
* manage and develop the marketing team, fostering collaboration and high performance.
* develop and execute brand positioning and communication initiatives.
* build and align the brand ecosystem around a consistent narrative.
* lead cross-functional teams involved in brand and campaign initiatives.
* partner with sales, growth and product teams on strategic initiatives.
* analyze market trends, audiences and positioning opportunities.
* define and monitor brand kpis including awareness, consideration, conversion and brand health tracking.
qualifications you need
* experience managing and developing marketing teams.
* experience leading brand marketing or strategic marketing initiatives.
* experience developing integrated campaigns or brand strategies.
* experience managing cross-functional projects or teams.
* strong knowledge of marketing planning and brand strategy.
* around 8+ years of experience in marketing roles.
* professional proficiency in english and spanish.
nice to have
* experience working with global brands.
* experience in digital ecosystems, technology or creator economy companies.
* strong business acumen and understanding of business metrics.
* experience working in regional or multicountry environments.
beneficios que cuidan de ti
* participación anual en beneficios y resultados (plr);
* hotmart recharge: puedes tomar tus vacaciones en el período correcto y recibir un bono extra del 30% de tu salario. Aquí, cuidar tu salud mental y recargar energías se toma muy en serio;
* budget de educación: incentivo anual destinado al desarrollo de los colaboradores. Este monto puede ser utilizado en cursos, certificaciones, conferencias y otras experiencias de aprendizaje, para apoyar tanto el recorrido individual como las necesidades de su área;
* seguro de salud: cobertura integral y acceso a una amplia red nacional de médicos, clínicas y hospitales, garantizando atención de calidad para los colaboradores y sus familias. Cobertura dental: tratamientos dentales según una guía específica;
* day off de cumpleaños;
* vale de comida/alimentación;
* fitpal;
en cualquier lugar, el impacto es el mismo!
* ser parte de nuestro equipo significa despertar cada día con la certeza de que el mundo se queda pequeño ante la transformación que podemos generar. Y a medida que te desarrollas, crecemos juntos. Únete a nosotros y ven a impactar, de verdad, tu carrera.
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