Define and execute mexico's business strategy in alignment with latam objectives. Drive revenue growth, market share expansion, and operational excellence. Lead and develop a diverse team, ensuring talent retention and succession planning. Bachelor's degree in business administration or related field; mba preferred. 15+ years of experience in senior leadership roles within technology or related industries. Proven track record in managing large-scale operations and delivering business results. Strong understanding of mexico's market dynamics and regulatory environment. Excellent communication skills in spanish and english. Strategic thinking & execution financial acumen people leadership & development customer-centric mindset change management build strong relationships with key customers, partners, and stakeholders. Ensure adherence to local laws, corporate policies, and ethical standards. Oversee risk management and internal controls.