The primary responsibility of this role is to design and lead an innovation‐driven marketing strategy, with the objective of achieving exponential business growth. This includes setting the overall vision for how the brands will compete and win in the market, ensuring that all initiatives support long‐term value creation and differentiation.responsibilities additional responsibilities include the design and management of marketing across both traditional and digital channels, as well as the development of short‐ and long‐term strategic business plans for each business line. The director must create integrated strategic plans that combine actions across multiple channels (digital, retail, atl, btl), align them with commercial objectives, and reflect evolving market needs. .qualificationsbachelor's degree or equivalent 7-10 years of relevant experience consumer goods experience is required excellent leadership and communication skills fluency in english