Job title: digital marketing manager (b2b) position type: full-time, remote
working hours: u.s. Eastern time (est) about the role our client is seeking a results-driven digital marketing manager (b2b) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern b2b marketing trends, and can drive measurable pipeline and revenue impact. The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management. responsibilities strategy & marketing leadership • develop and execute a comprehensive b2b marketing strategy aligned with company growth goals
• own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• identify scalable growth opportunities across acquisition, retention, and brand channels campaign management & growth execution • lead and optimize multi-channel marketing campaigns across paid media, seo, outbound, email marketing, social media, partnerships, and content
• manage budgets and allocate spend strategically to maximize roi and efficiency
• oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• test new acquisition channels, campaign structures, audiences, and messaging to improve results analytics, optimization & reporting • track and analyze campaign performance metrics including cac, cpl, roas, conversion rates, traffic, mqls, sqls, and revenue attribution
• build dashboards and reports using platforms such as hubspot, google analytics, looker studio, or other analytics tools
• use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
• present actionable recommendations and performance updates to leadership regularly
• continuously optimize campaigns through a/b testing and experimentation content, branding & messaging • collaborate with content, design, and technical teams to ensure cohesive execution across channels
• guide messaging strategy and brand positioning to strengthen market visibility and engagement
• support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
• ensure all marketing efforts align with brand voice, customer pain points, and business objectives cross-functional collaboration • work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
• coordinate with operations and product stakeholders to ensure marketing supports business priorities
• contribute to broader growth strategy discussions and go-to-market initiatives what makes you a perfect fit • strategic thinker who connects marketing execution to business outcomes
• hands-on operator comfortable managing campaigns and optimizing performance directly
• data-driven marketer who thrives on experimentation, testing, and continuous improvement
• creative storyteller capable of building compelling brand and campaign messaging
• strong communicator and collaborative leader who works effectively across teams required experience & skills • proven experience in b2b marketing leadership roles such as head of marketing, growth lead, or senior marketing manager
• demonstrated success driving measurable growth through paid ads, outbound marketing, seo, and organic channels
• strong understanding of modern b2b marketing tools and platforms including linkedin ads, google ads, meta ads, hubspot, analytics tools, and outbound systems
• experience balancing strategic planning with hands-on execution
• strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
• excellent leadership, communication, and project management skills preferred experience & skills • experience leading marketing functions in b2b service-based, saas, or professional industries
• background in account-based marketing (abm) or performance-driven demand generation
• familiarity with crm and automation platforms such as hubspot, salesforce, or marketo
• experience managing cross-functional marketing teams or external agencies
• strong branding, storytelling, and positioning capabilities
• experience scaling marketing systems in high-growth environments what does a typical day look like?a digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will: • review campaign dashboards and optimize active marketing initiatives
• collaborate with leadership, sales, and content teams to align priorities and messaging
• launch and refine campaigns across paid and organic channels
• monitor lead flow, pipeline quality, and funnel conversion performance
• test new acquisition ideas, audience segments, creatives, and messaging strategies
• analyze campaign data and prepare actionable reports and recommendations in essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact. key metrics for success (kpis) • marketing qualified leads (mqls) and sales qualified leads (sqls)
• customer acquisition cost (cac) and marketing roi
• website traffic and conversion rate growth
• lead-to-opportunity and opportunity-to-customer conversion rates
• paid campaign performance and roas
• brand visibility, engagement, and audience growth across channels interview process • application review – assessment of experience and role alignment
• initial interview – discussion of background, marketing expertise, and growth mindset
• technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities
• final interview – leadership and culture fit discussion with the client team
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