Company:petra brandsrole type:freelance, contract, or full-time depending on candidate fitlocation:remotehiring priority:strong direct-to-consumer paid ad experience, proven creative output, and portfolio evidencerole summary:petra brands is seeking aperformance ad creative designerto spearhead high-volume, high-converting creative production for our dtc paid media campaigns.
this is not a traditional "brand-focused" role; we are looking for a direct-response specialist who understands that design must sell, communicate instantly, and adapt based on performance data.the ideal candidate bridges the gap between high-level visual taste and fast execution, producing both native-style (organic, problem-led) and polished, structured ads.
you should be comfortable using ai tools to scale creative output and have a deep understanding of hooks, customer pain points, and platform-native formats.core responsibilities:design static ad concepts and rapid variations for meta, tiktok, youtube, and native placements.translate brand assets and customer pain points into ads designed to test specific hooks and buying desires.create "native-style" ads (ugc-inspired, problem-led, organic feel) and "designed" ads (benefit-led, comparison charts, product-focused layouts).
work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction.use creative testing data to refine winning concepts and sunset underperforming visuals.what we are looking forproven experience working with consumer brands (health, wellness, beauty, or fitness is a major plus).
a showcase of actual paid social ads rather than just general branding or web design.ability to discuss creative performance in the context of roas, ctr, and cpa.fluency in using ai tools to increase speed, volume, and creative range.an understanding of what feels "natural" in a social feed vs. what feels like an overproduced commercial.