Directive Consulting is a performance marketing agency that partners with SaaS and tech companies to scale customer acquisition. We specialize in Customer Generation—a methodology focused on SQLs and Customers rather than traditional metrics like MQLs. Our services span Paid Media, SEO/Content, CRO, and Video to help clients hit their SQL targets every time.
Job Summary
The Paid Strategist is a client‑facing role responsible for day‑to‑day delivery of paid media strategies. You will own client accounts, create custom paid media plans, and constantly optimize performance across multiple channels.
Roles & Responsibilities
- Oversee and deliver paid media for a portfolio of accounts.
- Serve as direct support to client contacts.
- Maintain weekly communication with vendors and operational partners.
- Drive referrals through client relationships and professional networks.
- Build and refine quarterly strategies tailored to each client.
- Create, maintain, and optimize budgets across Google Ads, Facebook Ads, and LinkedIn Ads.
- Deeply understand client positioning and unique value propositions.
- Confirm accurate lead routing within CRM systems.
- Understand the value of programmatic campaigns and integrate them when appropriate.
- Maintain personal productivity and efficient time management.
- Partner with the Associate Director to align internal and client goals.
- Execute and optimize PPC campaigns across platforms focusing on keyword research, ad copy, and audience targeting.
Qualifications
- 3+ years of experience in a performance or digital marketing agency.
- Specific experience working with B2B SaaS/tech clients in an agency setting.
- Deep expertise in paid search and paid social (Google Ads, Facebook Ads, LinkedIn Ads).
- Proficiency with advertising platforms and tools such as Google Business Manager and LinkedIn Campaign Manager.
- Strong understanding of PPC principles, keyword research, ad copywriting, bid management, and optimization.
- Ability to analyze performance data with tools like Google Analytics, GA4, Excel, or equivalent.
- Track record of measurable success with mid‑market or enterprise accounts.
- Ability to translate data into persuasive strategy narratives.
- Organized, proactive, and manages multiple projects simultaneously.
- Quality‑obsessed with a passion for advertising excellence.
- Willingness to travel for client visits approximately once a year.
Success Metrics
- Manage approximately five mid‑tier and enterprise accounts.
- Meet and exceed department OKRs (client growth, goal attainment).
- Build client trust leading to consistent renewals.
- Cross‑sell services aligned with client goals.
- Communicate results clearly to client contacts and executives.
- Make strategic decisions that drive account performance.
Benefits
- Competitive living wage and 100% employer‑paid medical, dental, and vision plans for you; 50% contribution for dependents.
- Unlimited PTO, paid company holidays, birthday off, and paid parental leave.
- Gympass access and mental health resources via Spring Health and Headspace.
- 401(k) with 3% company match.
- Annual bonus structure based on tenure.
- Annual anniversary trip with leadership.
Work Environment
- Remote‑first – work from anywhere in the US with optional office in Irvine, CA.
- Collaborate via Zoom and Slack.
- Required: reliable internet and standard office computer.
- Job duties include stationary periods and clear written/verbal communication.
- Reasonable accommodations available for qualified applicants with disabilities.
Company Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industry: Advertising Services
Directive Consulting is committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
For reasonable accommodations or further questions, contact careers@directiveconsulting.com.
#J-18808-Ljbffr