We are looking for a results-driven b2b marketing manager to lead growth-focused marketing initiatives that drive demand, accelerate the sales funnel, and support business development. This is a mid-level role for a marketer who thrives at translating sales goals into actionable marketing strategies while balancing both big-picture thinking and hands-on execution.
you'll be responsible for building and executing multi-channel b2b and abm campaigns, optimizing lead journeys, and managing campaign performance in close collaboration with our sales team. You'll own the day-to-day operation and optimization of our hubspot platform, ensuring all automations, workflows, and segmentation strategies are running smoothly and effectively.
key responsibilities
* design and execute integrated b2b marketing campaigns across channels (email, paid digital, content, direct mail, social) to generate qualified leads, nurture prospects, and drive pipeline growth
* lead account-based marketing (abm) efforts targeting strategic accounts and key decision-makers, creating tailored strategies aligned to the buyer journey
* maintain campaign calendars and documentation for visibility and alignment across departments
* manage project timelines, deliverables, and stakeholder updates across internal marketing, design, and sales teams
* analyze campaign performance to surface insights, identify gaps in messaging or tactics, and recommend data-driven improvements to strengthen results, inform future strategy and execution.
* manage hubspot operations, including list segmentation, workflows, automations, lifecycle marketing, email sequences, and reporting.
* partner closely with the sales team to align campaigns with pipeline goals, ensure messaging reflects buyer needs, optimize lead handoff processes, and build a continuous feedback loop for insights and improvement
* support the development of client-facing materials and sales collateral (brochure, one-pagers, case studies, white papers, etc.)
* support other marketing initiatives and projects as needed to advance department goals and priorities
requirements
* 5-7 years of experience in b2b marketing, demand generation, or growth marketing, preferably in a sales-driven environment.
* proven success designing and executing lead generation and abm campaigns across multiple channels.
* fluency in hubspot required. Must have experience building workflows, managing lifecycle automations, creating email sequences, and reporting on performance.
* strong collaboration skills with the ability to align closely with sales, creative, and strategy teams.
* confident project manager who can juggle multiple campaigns and prioritize deadlines effectively.
* analytical mindset with experience using data to optimize marketing efforts.
* self-starter who thrives in a fast-paced environment and is comfortable with both strategy and execution.
* experience in healthcare, senior living, or hospitality is a plus
benefits
* christmas bonus: 30 days, to be paid in december
* major medical expense insurance: coverage up to $20,000,000.00 mxn
* minor medical insurance: vrim membership with special discounts on doctor's appointments and accident reimbursements
* dental insurance: always smile with confidence!
* life insurance: (death and mxn disability)
* vacation days: 12 vacation days in accordance with federal labor law, with prior approval from your manager. + 3 floating holidays in addition to the 7 official holidays in mexico
* cell phone reimbursement & transportation subsidy.
* hybrid scheme: enjoy the best of both worlds, remote and in-office work. Multicultural exposure: work with operations within mexico and united states
* meztal internal events: strike a healthy balance between your professional and personal goals
* exclusive discounts: benefits with different companies for being part of meztal
* academic agreements: access to national universities and language schools
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