What does an off trade kae do?
as a kae off trade, you play a key role in accelerating bacardi’s growth by leading strategic partnerships with wholesaler clients, strengthening customer engagement and executing world‑class commercial strategies that shape how our iconic brands live and grow in the market.
about you
* you have at least 3‑5 years of experience managing key accounts (desirable grocery distributors) in the fmcg industry, with strong commercial and negotiation skills.
* you combine analytical thinking with a results‑driven mindset and thrive in cross‑functional, high‑performance teams.
* you communicate clearly, act with ownership, and contribute to a culture of excellence.
key responsibilities
* own the successful implementation of all trade activities and account management negotiations.
* handle trade investment to register, track and control all activities driven with clients.
* analyse key business data (sales, margins, inventory, pricing, market trends) to generate actionable insights and propose short‑term solutions.
* ensure excellent enforcement of our execution pillars: distribution, visibility, quality, price, advocacy, and promotion.
* lead the execution of bacardi’s local commercial plan (“bim”) on time and in full.
* deliver results in both sell‑in and sell‑out through a deep understanding of customer needs, market trends and channel dynamics.
* act as the main point of contact for assigned clients, building strong, long‑term, win‑win relationships.
* communicate proactively with clients to improve services, solve operational issues, and identify collaboration opportunities.
* develop and manage joint business plans aligned with commercial priorities and bacardi’s targets.
* track and analyse account performance to ensure forecast and budget delivery.
* collaborate closely with customer marketing, marketing and commercial peers to strengthen in‑store execution.
* align brand activation and commercial initiatives, managing the assigned budget efficiently.
* cultivate a strong m&e culture and analyse market data (e.g., iscam, sov/som/sovi) to identify opportunities and act.
skills and experience
* 3–5 years of experience managing key accounts (desirable grocery distributors) in the fmcg industry.
* strong commercial acumen and a consistent track record of business impact.
* advanced analytical and decision‑making skills, with experience interpreting sov, som, sovi, and nielsen/iscam indicators.
* proficiency in excel (intermediate+), power bi, and commercial data platforms (e.g., pabis).
* excellent planning, negotiation, and communication skills.
* ability to build trust and influence across internal and external stakeholders.
* highly proactive, results‑driven, and able to thrive in fast‑paced environments.
* fully fluent in spanish; professional proficiency in english.
* leadership and self‑management skills to collaborate with a high‑performing team.
* proven capability to manage sell‑in / sell‑out dynamics, inventory levels and forecast accuracy in high‑scale retailers.
* trade investment and budget management skills.
* data‑driven approach to identify growth opportunities by brand, format and shopper mission.
personal qualities
* lead with empathy, integrity, and a strong sense of ownership.
* bring energy, curiosity, and a fearless mindset to everything you do.
* thrive in team settings and help build a culture where people grow and win together.
* passionate about our brands, our consumers, and the legacy we are building at bacardi.
leadership & agility
* fearless, family, founder culture: demonstrate boldness, camaraderie and entrepreneurial spirit.
* belonging: create a culture where people feel appreciated for who they are and what they do.
* self‑awareness: possess high levels of self‑awareness, reflecting on strengths and impact on others.
* people agility: navigate tough situations to harness and multiply collective performance.
* results agility: deliver results in first‑time situations by inspiring teams and building confidence.
* mental agility: think critically to penetrate complex problems and expand possibilities.
* strategic thinking while staying execution‑focused and bringing creativity to challenges.
* change agility: experiment and effectively deal with the heat of change, continuously learning.
eeo and inclusion statement
disclaimer: bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.s. applicants have rights under federal employment laws.
benefits
* competitive pay package with performance‑linked incentive programs.
* competitive holiday/paid time off plus additional voluntary days.
* retirement / pension plan.
* health & wellbeing benefits: medical, critical illness and life insurance.
* employee assistance program.
* family‑friendly and inclusive leave policies.
* additional benefits may vary by location and employment type.
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