Opportunity
as brand coordinator, you will be accountable for delivering performance targets on brand activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs for spritz category, and drive effective activation of these across targeted cities selected for investment.
about you
you will lead the strategic framework for spritz portfolio.
lead the situation assessment for your brands, and help define the brands’ growth drivers each year as part of the annual integrated activity planning process.
you will help develop an integrated activity plan (iap) for your brands including advertising & promotions to drive sell‑out in the market.
you will support the design and execution of selected brand assets for consumer & customer programs.
you will manage an a&p budget for your brands as assigned to you.
you will ensure all brand activities you manage are measured and evaluated as defined in the iap plan.
you will build best‑in‑class customer marketing and commercial capabilities at a cluster level that will enable us to win in the marketplace.
responsibilities – with our consumer at the heart
business strategic performance management
* accountable for delivering brand performance targets in the country: revenue, profitability, share, equity/desire.
* rigorously manage brand a&p budget to minimise costs and optimise returns on investment.
* actively monitor brand kpis and provide guidance on corrective action to achieve agreed objectives.
* full accountability for the country category p&l.
* full accountability for the brand sell‑out targets.
* ensures measurement and evaluation plan in place on over 80% of brand activities on their category in the country to identify, codify and roll‑out successful category growth drivers to the lac region.
drive results & excellence in execution
* deliver on key cluster financial targets (nsv, nsv per case, gross profit, gross profit per case, profitability, roi and value share) versus budget.
* lead the category growth framework that embeds an occasion‑based approach to inform the “where to play” strategy and the “how to win” execution through the iap process.
* implement channel strategies that, through the integrated activity planning (iap) process, are converted into winning value propositions.
integrated brands communication
* lead the strategy and execution of global brand assets, as assigned by region.
* own relationship with creative/ media / pr / btl agencies to ensure brand strategy is appropriately tailored to support countries as they activate their brand plans.
* provide brand input and partner closely with region customer marketing on execution of all shopper‑facing activities developed in the country, including all advocacy programmes.
* manage directly the execution of brand campaigns.
creating a winning team
* lead a multifunctional team and develop talent to win.
* actively support effective matrix working nationwide.
skills & experience
to be successful in this role you will have/be:
* experienced in brand management (digital, media, experiential marketing, events).
* experience in customer marketing (e.g. Purchaser/shopper marketing, category management sales and channel strategy).
* experience in roles related to understanding customer and channel dynamics.
* proficiency in english language skills.
the following experiences are preferred:
* experience in the spirits and/or overall beverage industry is a distinct advantage.
personal qualities
* ethical practice: master.
* insights for action: master.
* strategy and brands: master.
* commercial activation: advanced.
* brands ideas and connections: master.
* agency partnership: master.
leadership agility
* belonging: you have a strong capacity to create a culture of ‘belonging’, where people feel appreciated for who they are, what they do, and who they can become.
* self‑awareness: you have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
* people agility: you bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
* results agility: you demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
* mental agility: you can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
* change agility: you have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
eeo statement
bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
u.s. applicants have rights under federal employment laws.
benefits & compensation
perks of working for us: at bacardi, we are committed to providing our employees with a comprehensive total rewards package of compensation, benefits, incentives, allowances, well‑being, and much more.
compensation, paid time off & retirement
* competitive pay package.
* competitive holiday/paid time off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).
* retirement/pension plan.
health & wellbeing
* medical, critical illness, and life insurance.
* employee assistance programs.
* best‑in‑class, family‑friendly, and inclusive leave policies.
additional benefits
the benefits/perks may vary depending on the nature of your employment with bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
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