-job description
the visual designer is responsible of how a product or experience looks and masters the design principles and color theory to communicate a message or achieve a goal, always with the brand's guidelines in mind.
they make "tangible" the user experience strategy and shapes it to inspire the users or engage them to use a product. Knows the best way to use the design components in the layout of each platform or interface, whether mobile, web, atms or other digital channels.
main responsibilities:
- create visually attractive products or interfaces based on the brand's design system using the design system components in the best way possible.
- design and build new components to expand the design system and make it suitable for our mexican users.
- master the principles of design, colour theory, typographic and image use.
- local lead of the visual design of our platforms' new features or digital assets, also improve the existing ones.
- perform interface design proposals for our platforms through the various channels.
- master the use of brand identity and guidelines to build visually consistent interfaces across different channels or platforms.
- ability to explain how the visual design of a product is aligned with the user research findings and the user experience strategy.
- build high quality prototypes for user testing and improve them to achieve the research goals.
- stay up to date on visual design, interaction trends, best practices, and new digital features.
- identify needs, opportunities, or improvements of digital assets.
- promote the understanding of the user experience strategy within the needs of our clients to improve or create digital assets as well as experiences.
requirements
- bachelor's degree in graphic design, visual design or equivalent.
- fluency in english and spanish.
- +3 years as visual designer, web designer, interaction designer, art director or similar.
- proven experience designing stunning interfaces with design principles, interaction, colour, iconography, grids, layouts, and typography.
- experience creating design systems and toolkits for mobile and web platforms right from the start.
- understanding of atomic design, responsive interfaces, material design, accessibility principles and branding.
- strong experience with design, illustration, and image edition software, also prototyping tools.
- ability to work with ux content designers and developers.
- general knowledge of product design and development processes.
- deep understanding of design principles, agile methodologies, and design thinking.
- have an awesome portfolio showing the platforms, interfaces and digital assets designed.
- experience in following brand guidelines and