Position title
sr associate brand manager / brand manager jr. / assistant brand manager / gerente de marca
location
guadalajara, providencia office
languages
advanced english
summary
the sr. Abm will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
responsibilities
* planning: collaborate in aop (annual brand plan) planning, alignment and kpi's setting.
* brand building: conduct brand performance, market trends and consumer research analysis to uncover insights for brand positioning development.
* strengthen portfolio: guide innovation and ensure alignment with brand strategy, guide and execute obppc, identify and capitalize distribution opportunities and lead portfolio rationalization.
* rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
* brand communication: collaborate in annual communication planning (media, creative, pos, pr), alignment and kpi ́s setting. Execute and monitor strategies.
* team development: develop associates, coordinators and trainees reporting to him/her.
hard skills
* marketing mix management
* financial kpis (p&l & knowledge of rgm platforms)
* market analysis
* brand strategy
* product development
* project management
* tools (tableau, power bi, homescan, nielsen, iscam)
* communication & media (planning + kpi analysis + management + budget)
* solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on mkt mix.
key qualities
* team leader
* strategic thinking
* attention to detail
* adaptability
* problem solving
* negotiation
* communication and collaboration with external and internal parties of the company
* proactivity and creativity.
major duties/responsibilities (by %)
* 5% planning
* 10% brand building
* 25% strengthen portfolio
* 20% rgm capabilities
* 15% team development
* 25% brand communication
education
bachelor's degree required (marketing/management, high achievement and quantitative ability primary considerations).
experience
* marketing experience: 3+ years (preferred)
* brand management experience (as abm) +2y
* working knowledge of syndicated data (e.g., nielsen).
* product development experience and successful launches
* project management experience with stage gate process
* business experience: 4+ years.
* background in consumer‐packaged goods.
* experience in cross‐functional disciplines a significant plus.
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