Programmatic Strategist (Remote Mexico) - Future Opening
Directive Consulting is the leading B2B performance marketing agency delivering real revenue for brands in SaaS and across B2B industries. We build marketing engines that drive pipeline, fuel SQLs, and scale brands through paid media, SEO, CRO, RevOps, and go‑to‑market strategy.
About the Role
The Programmatic Strategist is a client‑facing role that manages day‑to‑day programmatic campaigns for our B2B clients. Responsibilities include building, optimizing, reporting, and communicating across all programmatic channels (display, native, video, audio, etc). The role works closely with internal creative, analytics, and account teams and represents the agency to clients.
What You’ll Do
- Build and manage programmatic campaigns on DSPs such as DV360 and The Trade Desk.
- Develop and execute media strategies that align with client objectives.
- Integrate first‑party and third‑party data to target and segment audiences precisely.
- Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Generate performance reports and provide actionable insights.
- Troubleshoot and resolve campaign performance and delivery issues.
- Coordinate with cross‑functional teams to ensure cohesive campaign execution.
- Serve as the primary client point of contact, providing regular updates and strategic recommendations.
What You’ll Bring
- 3+ years of programmatic experience in agency, publisher, or ad‑tech environments.
- Hands‑on media buying expertise with DSPs, especially DV360 and The Trade Desk.
- Track record of programmatic media planning, buying, and measurement for B2B/SaaS clients with budgets over $50k/month.
- Strong cross‑collaboration skills and excellent written and verbal communication.
- Analytical mindset with attention to detail and results‑oriented approach.
Goals
- Achieve 100% of Network Success Metrics (NSM).
- Maintain a client satisfaction score (CSAT) of 4.4+.
What We Offer
- Competitive base salary plus annual bonus tied to tenure.
- Comprehensive benefits including medical, dental, vision, disability, and life insurance.
- Employer‑paid health plan (100% for employee, 50% for dependents).
- Unlimited PTO, paid company holidays, birthday off, and end‑of‑year recharge.
- Paid parental leave and a 3% 401(k) match.
- Access to mental health resources (Spring Health, Headspace), physical health resources (One Medical, Omada), and an annual company retreat.
Work Environment Requirements
This is a fully remote role based in Mexico. Candidates must have valid work authorization in Mexico and reliable internet access. The position requires use of a laptop (PC or Mac) and proficiency with virtual collaboration tools (Zoom, Slack).
Seniority Level
Mid‑Senior
Employment Type
Full‑time
Job Function & Industries
Business Development and Sales; Advertising Services
Equal Opportunity Statement
Directive is committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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