As a highly skilled digital marketing strategist, you will play a pivotal role in leading the development and execution of a fully integrated marketing strategy across multiple digital channels.success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions.key responsibilities include:developing and implementing a comprehensive omnichannel marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.managing a weekly content calendar across linkedin, facebook, instagram, and tiktok, ensuring platform-optimized, seo-friendly content with a consistent brand voice.utilizing performance data from seo, ads, and social platforms to refine strategy, improve engagement, and increase conversions.delivering monthly reports with actionable insights and collaborating with cross-functional teams to continuously optimize digital efforts.additionally, you will be responsible for creating engaging content, including graphics, carousels, infographics, and short-form videos using tools like canva. You will also write compelling copy for posts, emails, blogs, and ads with strong hooks and ctas.the ideal candidate will possess at least 7 years of professional experience in digital marketing with a focus on strategy, social media management, seo, content creation, and marketing funnels. A minimum of 2 years of experience in business to business (b2b), software as a service (saas), or software sales and marketing is also required.key skills and qualifications include:proven ability to manage google ads and meta ads, focusing on campaign performance and roi.expertise in lead generation and automation using go high level or similar tools.strong understanding of a/b testing methodologies and campaign optimization.solid experience with wordpress or similar cms platforms for content and site updates.proficiency in managing linkedin, facebook, instagram, and tiktok for business.excellent copywriting skills with a track record of writing high-converting marketing copy.the position offers a range of benefits, including flexible work arrangements, competitive compensation, and opportunities for growth and development.this is an exciting opportunity to join our team as a digital marketing strategist and contribute to the success of our organization.