Performance Marketing Specialist (UK Timezone)
Job type: Full-time, remote, hired as a contractor (USD)
Working schedule: The candidate will work in the UK timezone
About SOMA Breath
SOMA Breath is a science-backed breath-work and wellness brand combining ancient yogic techniques with modern neuroscience and music technology. We serve a general audience and aim to scale our growth through digital marketing excellence.
Role Summary
We’re seeking a hands‑on Performance Marketing Specialist to join our growth team. You’ll be responsible for planning, executing and optimizing paid acquisition campaigns on Meta (Facebook/Instagram) and Google Ads to drive new user acquisition, subscriptions and ROI.
Key Responsibilities:
- Plan, launch and manage paid media campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
- Define targeting, budgeting, creative testing and optimisation strategies to maximise acquisition and efficiency.
- Monitor performance metrics (CPA, ROAS, LTV, conversion rate) and deliver actionable insights to stakeholders.
- Collaborate with creative, product and analytics teams to ensure messaging, landing pages and funnels are aligned.
- Continuously test ad copy, creatives, audiences and bidding strategies to improve outcomes.
- Report on performance, produce dashboards and recommend strategic adjustments.
- Stay up-to-date with platform updates and emerging trends in paid performance marketing and wellness sector.
Requirements & Skills:
- Minimum 2–3 years’ experience managing paid acquisition on Meta and Google Ads with proven performance results.
- Strong analytical mindset with ability to interpret data, draw insights and optimise campaigns.
- Hands‑on, self‑starter who can manage end‑to‑end campaign operations.
- Excellent written and spoken English proficiency.
- Available to work UK timezone and coordinate across global teams.
- Experience with analytics tools (Google Analytics, GA4), attribution models, and dashboarding (e.g., Data Studio) is a plus.
- Interest in wellness, holistic health or lifestyle brands is advantageous.
Additional Information:
Important note to candidates located in Latin America: this role requires the candidate to work in the UK timezone. Please consider when submitting your application.
Seniority level: Associate
Employment type: Contract
Job function: Marketing, Advertising, Administrative
Industries: Outsourcing and Offshoring Consulting, Wellness and Fitness Services
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