Overview
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users\' lives. We focus on quality and customer satisfaction and foster a collaborative, growth-oriented environment. With a presence across the United States and Central/South America, Bluelight is expanding and continually seeking exceptional talent to join its diverse team.
We are looking for a skilled individual to join our rapidly growing team. This role is ideal for someone who thrives in a fast-paced environment where contributions are valued. You will contribute to challenging projects and develop high-quality applications. We encourage continuous learning, personal growth, and hard work within a collaborative setting. If you are passionate about software development, apply to join us on this exciting journey.
Here’s What You’ll Get To Work On:
- Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
- Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
- Collaboration with Sales Teams: Partner with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
- Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
- Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
- A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
- Cross-Channel Integration: Coordinate with the broader marketing team to maintain cohesive messaging and strategic alignment across channels.
- Landing Page & CRO Collaboration: Work with design teams to improve landing page effectiveness and conversion rates.
- Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
- Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.
Here’s the experience we’re looking for:
- Expertise in Google Ads: 5+ years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
- Full-Funnel Focus: Track and optimize campaigns beyond top-of-funnel leads, with emphasis on driving revenue.
- Strong Analytical Abilities: Proficiency in Google Analytics, spreadsheets, Looker Studio (or similar tools), and campaign performance analysis.
- Collaboration with Sales: Experience partnering with sales teams to enhance campaign impact on the sales pipeline.
- Advanced Conversion Tracking: Knowledge of UTM parameters, pixel setup, and Google Tag Manager usage.
- Proficient in English: Effective communication and collaboration in English across teams and documentation.
- CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.
Here’s what we’re looking for this role to achieve:
- Drive higher revenue attributed to marketing through Google Ads campaigns.
- Enhance SQL rates and boost lead-to-deal conversions via paid media channels.
- Develop a collaborative workflow with the sales team to assess and refine lead quality.
- Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
- Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Versátil working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
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