Are you a driven sales professional with a passion developing brands?
Do you thrive in dynamic environments and enjoy growing distribution from the ground up?
Then the Area Sales Manager – El Gallo Azul (Mexico) role is your next big opportunity You'll be at the forefront of expanding our iconic cheese brand in Mexico's traditional and foodservice channel ensuring El Gallo Azul is available and visible where it matters mostWhat We AskTo be successful in this position, you are/have:A strong background in sales, distribution, or trade marketingAcademic education: bachelor's degree in business, marketing, or related fieldAt least 8 years of experience in FMCG, preferably in food or dairyProven experience in managing and growing distribution in the traditional trade channelAffinity with Foodservice channelStrong negotiation and relationship-building skillsA hands-on, entrepreneurial mindset with a focus on executionExperience working with sales targets, KPIs, and budget planningExcellent organizational and communication skillsA team player who can work independently and collaborativelyWillingness to travel frequently within the regionFluency in Spanish and proficiency in EnglishWhat We OfferYour salary is based on:The weighting of your jobYour experience and trainingAt FrieslandCampina, we offer more than just a paycheck.
We believe in continuous learning and development, and we invest in training and knowledge-sharing to help you grow professionally.
You'll be part of a passionate team working to bring high-quality dairy products to more people every day.Vacancy DescriptionAs Area Sales Manager – El Gallo Azul, you will be responsible for:Distribution ExpansionDevelop and execute a distribution strategy focused on the traditional trade and Foodservice channelEnsure product availability and visibility in key regions and outletsCustomer Relationship ManagementBuild and maintain strong relationships with distributors / customers / chefsProvide training and support to partners on product knowledge and brand positioningAct as the main point of contact for all sales-related activities in your areaSales Execution & PerformanceSet and monitor sales targets and distribution KPIs for your regionDrive sell-in and sell-out performance through effective planning and executionMonitor stock levels, order cycles, and promotional activitiesMarket Intelligence & ReportingGather insights from the field to inform commercial strategyTrack competitor activity and market trends in the traditional trade and foodservice channelReport regularly on sales performance, opportunities, and challengesBrand Activation SupportCollaborate with the marketing team to support local activations and POS deploymentBuild strong communities and activities around El Gallo Azul users (e.g. Marquesiteros, Chefs)Ensure brand consistency and visibility at the point of saleStaying true to who you really are, that is your starting point at FrieslandCampina.
Because it is precisely by embracing our differences that we can grow together.
We want to create a working environment that allows all employees to bring their best and authentic selves.
If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.Team DetailsFrieslandCampina Americas & Pacific manages a wide portfolio of 40 regional markets.
We aim to be the preferred partner of our customers and consumers for cooking and entertaining cheese occasions and everyday dairy consumption.
The team specializes in Distributor and Key Account management to continuously develop, strengthen, and grow the business with our local business partners.
With this, we are using the great brands, products, and capabilities FrieslandCampina offers.The team is spread over different locations: Paramus, NJ (Americas Head office), Miami, FL, the Netherlands, Sao Paulo, and Mexico City.Mexico, a key market in the Americas portfolio, is a strategic focus for FrieslandCampina's growth.
With strong heritage brands like El Gallo Azul (mainly in Yucatan) and Kroon (mainly in Mexico City), we have a robust ambition to expand our presence nationwide.
This is why we are transitioning from an agent model to establishing a local FrieslandCampina Mexico entity and team.Our PurposeFrieslandCampina's purpose is nourishing by nature.
It stands for better nutrition for the world and good living conditions for our farmers, now and future generations.
We contribute to better nutrition for the world and food safety and security for millions worldwide by providing them with access to dairy.Bring your spark and grow with us
📌 C Sales Manager
🏢 Frieslandcampina
📍 Mérida