Are you a driven sales professional with a passion developing brands? Do you thrive in dynamic environments and enjoy growing distribution from the ground up?
then the area sales manager – el gallo azul (mexico) role is your next big opportunity you'll be at the forefront of expanding our iconic cheese brand in mexico's traditional and foodservice channel ensuring el gallo azul is available and visible where it matters most
what we ask
to be successful in this position, you are/have:
* a strong background in sales, distribution, or trade marketing
* academic education: bachelor's degree in business, marketing, or related field
* at least 8 years of experience in fmcg, preferably in food or dairy
* proven experience in managing and growing distribution in the traditional trade channel
* affinity with foodservice channel
* strong negotiation and relationship-building skills
* a hands-on, entrepreneurial mindset with a focus on execution
* experience working with sales targets, kpis, and budget planning
* excellent organizational and communication skills
* a team player who can work independently and collaboratively
* willingness to travel frequently within the region
* fluency in spanish and proficiency in english
what we offer
your salary is based on:
* the weighting of your job
* your experience and training
at frieslandcampina, we offer more than just a paycheck. We believe in continuous learning and development, and we invest in training and knowledge-sharing to help you grow professionally. You'll be part of a passionate team working to bring high-quality dairy products to more people every day.
vacancy description
as area sales manager – el gallo azul, you will be responsible for:
* distribution expansion
* develop and execute a distribution strategy focused on the traditional trade and foodservice channel
* ensure product availability and visibility in key regions and outlets
* customer relationship management
* build and maintain strong relationships with distributors / customers / chefs
* provide training and support to partners on product knowledge and brand positioning
* act as the main point of contact for all sales-related activities in your area
* sales execution & performance
* set and monitor sales targets and distribution kpis for your region
* drive sell-in and sell-out performance through effective planning and execution
* monitor stock levels, order cycles, and promotional activities
* market intelligence & reporting
* gather insights from the field to inform commercial strategy
* track competitor activity and market trends in the traditional trade and foodservice channel
* report regularly on sales performance, opportunities, and challenges
* brand activation support
* collaborate with the marketing team to support local activations and pos deployment
* build strong communities and activities around el gallo azul users (e.g. Marquesiteros, chefs)
* ensure brand consistency and visibility at the point of sale
staying true to who you really are, that is your starting point at frieslandcampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.
team details
frieslandcampina americas & pacific manages a wide portfolio of 40 regional markets. We aim to be the preferred partner of our customers and consumers for cooking and entertaining cheese occasions and everyday dairy consumption. The team specializes in distributor and key account management to continuously develop, strengthen, and grow the business with our local business partners. With this, we are using the great brands, products, and capabilities frieslandcampina offers.
the team is spread over different locations: paramus, nj (americas head office), miami, fl, the netherlands, sao paulo, and mexico city.
mexico, a key market in the americas portfolio, is a strategic focus for frieslandcampina's growth. With strong heritage brands like el gallo azul (mainly in yucatan) and kroon (mainly in mexico city), we have a robust ambition to expand our presence nationwide. This is why we are transitioning from an agent model to establishing a local frieslandcampina mexico entity and team.
our purpose
frieslandcampina's purpose is nourishing by nature. It stands for better nutrition for the world and good living conditions for our farmers, now and future generations. We contribute to better nutrition for the world and food safety and security for millions worldwide by providing them with access to dairy.
bring your spark and grow with us