*job information*:department name- marketing & com.job type- full timeindustry- communicationsservice now ticket- inc*modality- wfhwork experience- 5+ yearsassigned recruiter contactdate opened- 03/11/2026city- tijuanastate/province- baja californiacountry- mexicozip/postal code- *about our company*confie is the largest independent personal lines insurance agency and broker in the united states—serving customers nationwide.in *, we established our shared services center in tijuana, baja california, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent.since then, our mexico operation has become a vital extension of our organization, strengthening the work that powers our u.s. business and elevating the experience of customers across all 50 states.today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people.we foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.senior manager - marketing data analytics*requirements*:*education*- bachelor's degree in statistics, computer science, marketing analytics, or a related quantitative field.*technical & analytical skills*- strong proficiency in sql, python or r, and advanced excel (including macros).- expertise in data visualization and dashboarding using tableau, looker, or power bi.- solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (snowflake, google bigquery).- proven experience building, managing, and optimizing etl/elt pipelines.- deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).*marketing experience*- 5+ years of experience in b2b digital marketing with strong expertise in paid media, sem, seo, and cro.- 3+ years working in an analytical or data-driven role within a marketing organization.- hands-on proficiency with key digital marketing platforms and analytics tools (google ads, linkedin ads, meta, ga4, hubspot, etc.).*key responsibilities*:- *leadership & agency management*: lead our digital analytics and attribution initiatives, directing your internal team and external agencies utilizing platforms such as google analytics, google tag manager, adobe analytics, and google ads.- *budget & media optimization*: manage the marketing advertising budget.continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing spectrum.- *hands-on analysis & mining*: act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities.- *executive strategy & storytelling*: transform complex data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions.- *advanced modeling*: conduct regression analysis and provide recommendations for optimizing the overall marketing media mix.- *attribution mastery*: navigate the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.- *reporting & optimization*: create and manage analytic reporting that includes multi-channel attribution to deeply understand user flow, identify drop-off points, and present actionable areas for improvement.*benefits*:- remote position (mexico-based).- private health insurance.- major medical insurance.- life insurance.- saving funds and voluntary savings account.- profit sharing (ptu).- vacation days (above law).- christmas bonus (above law)- vacation premium.- management bonus.